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    Digital Marketing Executive - Edinburgh, United Kingdom - Miller Homes

    Miller Homes
    Miller Homes Edinburgh, United Kingdom

    3 days ago

    Default job background
    Description
    Digital Marketing Manager - Maternity Cover

    Miller Homes is a respected national homebuilder with an established reputation for building outstanding quality family homes and providing excellent customer service.

    We believe in building homes safely, in a way which is considerate to the environment and delighting our customers with a product and experience which recognises that buying a new home is a significant lifetime purchase.

    We are looking to recruit a Digital Marketing Manager to join our Group Marketing team based in our Edinburgh Head Office reporting to the Head of Marketing.

    A great opportunity to join our group marketing team on a 12 month fixed term contract covering maternity leave.

    Experience in digital marketing, working with agencies, report writing and analyzing various forms of data is required along with excellent organisational and project management skills.

    An understanding of Google Analytics 4, content management systems, customer relationship management systems and email marketing platforms would also be required.

    Overseeing all aspects of digital marketing including the website, marketing database, CRM emails, and display advertising campaigns
    Co-ordinating web-based projects across multiple departments to ensure Miller Homes remains an industry leader in innovation
    Managing and monitoring key web KPIs using various analytical tools
    Collaborating with internal departments and external agencies to optimize user experience and create or update website content as required
    Managing and challenge the PPC agency to improve performance, ensure budget is used efficiently and new technologies are adopted effectively for display campaigns
    Working with the SEO agency to ensure best practice compliance, improve online content and generate new ideas
    Generate and contribute to ideas for improvements and innovations on our website and in other digital marketing projects
    Producing regular performance reports and recommendations
    Producing detailed project briefs and overview documents
    A working knowledge of Sitecore, Salesforce and Marketing cloud would be highly advantageous but training will be given.
    No Agencies Please)

    Please note - the form fields marked with an asterisk (*) must be completed in order for your application to be processed correctly.

    Telephone

    Please ensure your document is a Microsoft Word Document with file extension .Equal Opportunities Ethnic Monitoring
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