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    Effectiveness Lead - London, United Kingdom - Trainline

    Trainline
    Trainline London, United Kingdom

    4 days ago

    Default job background
    Full time
    Description

    Job Description

    Reporting into the Brand Director of UK amp; Global Effectiveness the Effectiveness Lead is a new role for Trainline responsible for leading media effectiveness across all markets UK IT ES FR US You will be working handinhand with Senior Brand Managers SBMs in their respective markets with our inhouse data science team EDS and with our media agency Wavemaker to design and execute a learning roadmap across all markets including how we can optimise our creative

  • You will own the learning roadmap across all markets enabling cross market and cross channel learning
  • You will be responsible for designing tests campaigns working closely with EDS Wavemaker and SBMs
  • You will develop and build a brand playbook collaborating across teams to develop learnings and levers that drive efficiency
  • You will work closely with brand insights to understand the link between brand metrics and business metrics You will work closely with Wavemaker and others to implement planning tools to drive efficiency You will work with brand insights and Wavemaker to develop hypotheses for testing that will drive efficiency You will work closely with finance EDS and brand directors to communicate and implement learnings You will work closely with our inhouse studio team to gain learnings on our creative performance and work with them to optimise End to end project management from insight through to execution measurement and reporting Ensuring the brand customer and proposition is front of mind throughout the whole process Qualifications Knowledge of measurement across a wide range of offline and online media channels including attribution MMM models and understanding of regression analysis Experience working in or with a tech related industry ideally within ecommerce Confident managing multiple stakeholders providing clear communication direction and support Experience working in or closely with media agencies Strong analytical skills; able to develop hypotheses insight briefs and interpret data to aid decision making Experience managing external partners or agencies Able to challenge and influence at a senior level regularly communicating to seek alignment across teams Strong familiarity with both brand and performance KPIs Experience working with other markets FR IT DE ES US a plus Reasons to love this role Youll be joining a tight knit creative and energetic Brand and Content team With our flexible working policy youll be able to divide your time between home and our central London office and when required visit our offices in Paris Milan Barcelona Edinburgh
    Youre representing a globally recognised and loved brand and will be working with both established markets UK and growing markets in the EU and beyond
    The team youll be working with are excited to support champion and celebrate your successes
    Youll be joining a company with a clear purpose; encouraging people to make greener travel choices for the good of environment and future generations to come
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