Marketing Manager - Stoke-On-Trent, United Kingdom - Car, Van and Minibus World

Description

Marketing Manager

Stoke-on-Trent, Staffordshire
Salary – £30,000 - £40,000
Monday – Friday Full time, 36.5 hours (Monday to Thursday 8.00am to 5.00pm and Friday 8.00am to 4.00pm)
Location – Office based in Knypersley, ST8 7BD

CVM World has huge ambition for growth. We require a Marketing Manager to lead and develop our Marketing team. Working in a friendly and supportive office environment, you'll help us achieve our strategic goals for growth. You'll work closely with our Business Development Manager, Buyer and Product Development team to ensure the right message is generated and delivered across all platforms and our brand identity maintained.

You'll lead the discussion in developing and implementing our company wide Marketing Strategy. How Digital (including SEO) and Conventional Marketing are going to drive our companies growth.

You can expect:

·20 Additional days Off (Optional 9 Day Fortnight)

·Eligibility to receive Profitability Bonus

·Eligibility to receive Windfall Bonus

·Career progression & development pathways for suitable candidates

·An input on the company's operation through the Staff Liaison Committee

·Invitation to Company Pension Scheme

·Provision of Company Uniform

·28 Days Holiday (Inc Bank Holidays)

A family owned and managed business, we provide employment opportunities that allow a healthy work/life balance. As a new member to our team, you'll be invited to participate in our 9-day fortnight. An opportunity that will gain participants up to 20 extra days of free time a year

We're a leader in the second-stage motor vehicle manufacturing sector. CVM World provide market leading vehicles to education, civils, charities blue light and many other sectors from our suite of Minibus, Welfare, Camper, Pick-Up and bespoke vehicle conversions.

As our Marketing Manager, you will play a pivotal role in developing and implementing marketing strategies to promote our brand, products, and services across the UK market for the CVM World Group of companies. You will be responsible for leading and developing our team of marketing professionals, managing campaigns, building partnerships, and analysing market trends to maximise our market presence and achieve growth objectives.

This is a hands-on role that requires a creative and analytical individual with an understanding of engaging with Education, Civils, Blue Light and Charity organisations.

Automotive experience would be beneficial, but thorough product knowledge will be given to help you be successful in your role.

Your Role:

As our Marketing Manager, you'll be leading the way in developing and executing comprehensive marketing strategies and campaigns tailored for our target market sectors and in line with our growth strategy. Including Fleet, Rentals, Education, Blue Light, Care, CTA and Charity sectors.

An early challenge will be to manage the migration of a PHP led site to a CMS (WordPress) based website.

•Create strategies to translate into amazing, engaging content that's right for the audience and platform

•Be a creative writer of web content, blogs, marketing materials, and sales collateral

•Contribute towards and help deliver our SEO Strategy

•Work with the marketing team and third parties to maximise impact of videography and photography

•Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performing environment

•Conduct market research, analyse insights, and monitor industry trends to identify opportunities and adjust marketing strategies accordingly

•Drive brand awareness and positioning through the creation and execution of compelling marketing campaigns, including digital, social media, events, PR, and advertising

•Collaborate with internal stakeholders, including product development and sales teams, to align marketing initiatives with business goals and ensure there is a consistent brand message

•Monitor and analyse campaign performance, sales data, and marketing metrics for the Senior Management Team to measure the effectiveness of marketing efforts and provide actionable insights for continuous improvement

•Stay up to date with industry trends, competitive landscape, and emerging technologies to identify innovative marketing opportunities and stay ahead of our competitors

•Ensure compliance with relevant regulations, data privacy policies, and industry best practices in all marketing activities.

Personal attributes:

·Excellent verbal communication skills

·Excellent writing skills

·Excellent interpersonal and presentations skills

·Hands on experience with social media management

·Attention to detail, critical-thinker and problem-solver

·A people's person with a fun and engaging personality and exceptional communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders

Essential Skills:

·Proven experience as a Marketing Manager or similar role and/or a relevant Marketing degree or equivalent

·Strong leadership skills with the ability to inspire and motivate a team, driving them towards achieving common goals

·Demonstrated experience in developing and executing successful marketing strategies and campaigns across multiple channels, including digital marketing

·Excellent understanding of marketing principles, brand management, and integrated marketing communications

·Strong understanding of SEO best practices and implementation

·Analytical mindset with the ability to interpret data, metrics, and market research to make data-driven decisions

·Proficiency in marketing software and analytics tools

Why Join Car Van & Minibus World Ltd:

·Family-Oriented Environment: As a family-owned business, we prioritise a warm and inclusive atmosphere where you can truly become a valued member of our close-knit team.

·Growth Opportunities: This role is a result of our company's continued growth, offering you the chance to make a significant impact and grow alongside us, the right candidate will have a clear progression path for anyone wanting to develop further within the business.

·Exceptional Support: You will work closely with our Sales & Marketing team, receiving guidance and mentorship to help you succeed. We have a one team ethos and want everyone to thrive and be the best version of themselves.

Our premises are located in Knypersley, Stoke-on-Trent and will be ideal for candidates located in Congleton, Biddulph, Chell, Brown Edge, Endon, Tunstall, Newcastle under Lyme and the surrounding areas.

All applications will be considered, so if you think you have what it takes to become an important part of our team then please send your CV.

Or call in to our offices at CVM World Ltd, Tunstall Road Industrial Estate. Knypersley. ST8 7BD.

If you would like an informal chat to find out more about the role, please call the office on and ask for Paul Moss

If you have not heard from us within 30 days of applying, then it is likely your application has been unsuccessful