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    Brand Creative Designer - London, United Kingdom - Tag

    Tag
    Tag London, United Kingdom

    3 days ago

    Default job background
    Description

    Reports to:
    Imperial Creative Director
    *Please note, you'll be working primarily on tobacco brands

    We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.

    We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

    In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London.

    As dentsu's acquisition of Tag significantly expands content delivery capabilities, Tag's expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

    Tag and dentsu bring together our innovation and technology infrastructure to help solve clients' toughest challenges.

    United in business acumen, we share similar core values, company culture, and embrace a vision "to be at the forefront of people-centric transformations that shape society".

    You're a creative designer with shopper marketing and digital design experience.

    Working closely with the creative, client services, strategy, and delivery teams, you'll help rollout toolkits that build on, and dovetail with, above the line campaign creative ­­— the challenge is to both retain the integrity of the ATL work and adhere to shopper principles.

    Alongside a Senior Copywriter, you'll ideate and produce motion video storyboards for all Imperial products, including combustible, non-combustible and heat technology tobacco.

    You'll help develop strategic concepts, produce shopper toolkits and face design challenges around creating numerous and varied marketing materials.

    Oversee the delivery of creative output that's tailored to be effective in locations where the cultural context is different.

    You'll help develop brand experiences, POS, digital content and expert marketing and work closely with clients' design leaders and marketing teams as well as rostered agency partners.

    Day to day, you'll be consulting with stakeholders to agree timelines and develop project deliverables.
    About the Imperial account
    Imperial Brands is an international company, operating across 120 markets – but they have a challenger mindset. They're developing a robust, global diversity strategy and are committed to providing customers with better choices.

    4+ years working in a design role, agency or client-side.
    ~ Experience of other design disciplines, including brand identity and POS.
    ~ Ability to utilise marketing and design research findings to inform your work
    ~ of designing engaging and well-crafted visual comms across all digital channels
    ~ curious about people, technology, brands, design and business
    ~ for designing digital content across social, content, CRM, content film & brand.

    closely with the creative lead, creative teams and project managers to come up with innovative ideas and produce world-class content.

    and artwork visually stunning content across shopper and digital platforms.
    drive concept-led, digital, creative solutions that work in the modern marketing landscape.
    creative output meets stakeholder expectations and is delivered on time.
    a clear understanding of the brands and how they communicate in specific channels.
    Manage stakeholder expectations in relation to project objectives, timelines and budgets

    As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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