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    Digital Marketing Lead - Worcester, Worcestershire, United Kingdom - Farmers Weekly

    Farmers Weekly
    Farmers Weekly Worcester, Worcestershire, United Kingdom

    2 weeks ago

    Default job background
    Description
    Our client is an independent insurance brokerage based in North Yorkshire.

    They specialise in a number of niche sectors, including Commercial, Farm, Care & Social Welfare and Art & Private Clients – with clients and team members up and down the country.

    The Marketing Team also operates for additional brands across the company group.

    They are always looking for the next opportunity to develop and grow their ever-evolving and expanding team and company.

    We are looking for an experienced Marketing Executive to help plan and execute marketing strategy and plans across niche sectors, including: Farm, Equine, Care & Social Welfare, Commercial and Art & Private Clients, as well as supporting marketing activities for other brands across the company group.


    Marketing Executive job details:

    • Supporting Head of Operations & Marketing, existing Marketing Executive and Digital Marketing Executive in the implementation of Marketing Plans and wider Marketing Strategy
    • Contribute ideas for marketing campaigns, events and projects, putting together project plans and helping to implement them
    • Representing and promoting the brand externally by attending events and internally by implementing and upholding brand guidelines within teams
    • Designing adverts and more general marketing collateral for products and brands
    • Support Digital Marketing Executive with creation of adverts for PPC campaigns and web content
    • Support Marketing Team with creation of written content such as blog posts, adverts, press releases and social posts
    • Content creation, including blog posts, social media imagery, guides etc.
    • Overseeing the brands' social media content plan across Facebook, X (formerly Twitter) and LinkedIn
    • Finding and suggesting new opportunities for promoting the brands, such as events, promotional opportunities, partner companies they could work with, community projects etc.
    • Researching potential marketing opportunities (e.g. events, networking, sponsorships, charity promotion etc.)
    • Tracking return on investment from marketing initiatives with the Sales Team
    • Liaising with designers to give feedback and guidance on work and concepts produced to ensure they are of high quality and in line with the brand, where necessary
    • Proof reading copy and adverts to ensure that they are of high quality and accurate
    • Communicating with wider team internally about Marketing activities and initiatives
    • Skills needed to succeed as a

    Marketing Executive:

    • Creative eye
    • Accurate and able to make appropriate use of data/information
    • Innovative and creative in finding solutions and opportunities, putting forward ideas
    • Strong in organisation, planning and delivery
    • Commercial focus
    • Minimum 2 years' experience working in Marketing
    Marketing degree and/or relevant CIM qualification


    • Prior basic use of WordPress and Canva
    Hybrid working available once probationary period is passed


    • A clear personal development plan helping you expand your knowledge and experience to progress your career
    • A fun, sociable environment with regular incentives and social events
    • Employee Benefits such as a health insurance plan, and retail and hospitality discounts

    De Lacy Executive Recruitment will upload your CV to our database and retain some data about you in order to process your application.

    Please note that this advertisement is not a job description and you should satisfy yourself about the full details at interview.

    De Lacy Executive Recruitment is an Approved member of the Recruitment and Employment Confederation, which promotes high standards in recruitment practice, and is registered with the Information Commissioners Office.

    De Lacy Executive Recruitment complies with all relevant data protection legislation
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