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Brynmawr

    Director of Strategy - Brynmawr, Blaenau Gwent, United Kingdom - Bryn Mawr College

    Bryn Mawr College
    Bryn Mawr College Brynmawr, Blaenau Gwent, United Kingdom

    6 days ago

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    Description
    Overview of Strategic Communications Manager

    As the Strategic Communications Manager, you will report directly to the Executive Director and be responsible for creating and implementing the organization's communications strategy.

    You will also be responsible for developing and executing tailored communication plans, leveraging digital platforms (social, website, email, etc) as well as offline channels to engage FRP's funders, members and other stakeholders, including community-based organizations, neighbors, volunteers and other interest groups.

    Develop marketing and community engagement strategies for current programs and campaigns
    Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback
    Develop and plan online programs and campaigns, and self guided programming based on factors such as community needs and interests, data, and viewer demographics
    Lead website redesign
    Write content, edit, and oversee contracted design teams to produce materials such as annual reports, informational guides and brochures
    Cultivate and maintain relationships with community and civic groups, volunteers, and the general public in neighborhoods immediately surrounding Phase 1 of the Rail Park and along the three-mile stretch
    Arrange community and partners meetings and other events including marketing, coordination of catering and venues, materials preparation and supplemental communications
    A content creator with deep expertise in managing digital communications channels (website, social media, email marketing, etc.) Passionate about and committed to FRP's vision, mission and values of diversity, equity and inclusivity
    Flexible, accountable and team-oriented
    Able to work evenings and weekends (Flex time will be provided.)
    Knowledge of media production, communication, and dissemination techniques and methods. Informed of trends, innovations, and changes that affect digital media and online programming
    Minimum three years' experience in communications, marketing, community engagement, public programming or related fields
    Excellent project management and implementation skills, time management, and organizational skills, including attention to detail and abilities to prioritize assignments, identify sub-tasks and keep multiple projects moving simultaneously
    Excellent written, oral, and visual communication skills * Experience utilizing data to tailor communications and content
    Familiarity with community development and public space issues a plus
    Language proficiency in Mandarin or Spanish a plus

    Friends of the Rail Park (FRP) is a 501(c)3 organization that drives the vision behind the transformation of historic rail lines that traverse Philadelphia into a 3.The park has three distinct sections – the Viaduct, the Cut and Tunnel – which reflect the history of the city's development and rail transportation's role in it.

    As the supporting nonprofit organization, FRP leads the conversation about the Rail Park through engaging Philadelphia communities, producing programming, advocacy work, and ensuring the long-term sustainability of the park.

    FRP works closely with Center City District and Parks & Recreation as the key partners stewarding the Rail Park.

    Vision:

    The Rail Park will be a continuous three-mile linear park and recreation path that connects and enlivens the social, historical and environmental fabric of Philadelphia's communities.

    Friends of the Rail Park is the City's and Center City District's partner to create, activate and enhance the quality of the Rail Park in order to engage diverse residents, bridge communities, and promote inclusivity among Philadelphians and visitors.

    No phone calls please.


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