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    E-Commerce Manager - Birmingham, United Kingdom - SF Recruitment (Birmingham)

    SF Recruitment (Birmingham)
    SF Recruitment (Birmingham) Birmingham, United Kingdom

    2 weeks ago

    Default job background
    Full time Marketing / Advertising / Public Relations
    Description
    SF Recruitment are working with a business based in Birmingham who is looking for an E-Commerce Manager to join the team
    £50,000 - £60,000 plus an extra 20K potential in bonuses

    Purpose of the role


    • Full responsibility for the management & development of the Ecommerce & digital function
    • Management & development of the Marketing / Ecommerce team
    • Full responsibility for the management & development of the Marketing function
    Key Accountabilities


    • Ensure Ecom sales targets are achieved
    • Website remains 'on brand', fit for purpose & aligned with those relevant competitors considered 'best in class'
    • Ensure website adequately displays all promotions being run in the stores
    • Ensure digital & social media postings are 'on brand', in line with company objectives with KPI targets achieved
    • Ensure all marketing campaigns are 'on brand' whilst being delivered on time & within budget
    • Ecom & marketing team are highly motivated & embrace the 'Continuous Improvement' culture
    Main Responsibilities

    E-commerce Function

    • Responsibility for hitting sales targets for group websites & hotline
    • Ensuring customer UX is on brand and up to date with industry standards, responsible for management & relationship with external website agency
    • Keeping all website products up to date including price, product descriptions, imagery (liaison with buying to ensure open communication regarding product updates, new product etc.)
    • Organising photoshoots to capture imagery where necessary
    • Liaising with team to deliver segmented weekly email campaigns
    • Setting & managing the overall PPC / SEO strategy in conjunction with agency to hit both web targets and hotline performance targets
    • Trustpilot overall relationship management to include responding to all 4 and 5 star reviews keeping close to customer feedback
    • Keep website policy and procedures up to date and ensure all transactional processes and content uploads are legally compliant
    Social Media & Digital

    • Develop a Social Media strategy including its content & posting schedule
    • Manage the marketing strategy by leveraging social media to identify and acquire customers.
    • Manage the strategy of driving more traffic to our websites, attracting more visitors to our showrooms, and increasing our visibility to gain more exposure.
    • Achieve financial objectives (KPIs targets) by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions.
    • To amplify our Brand reputation, recognition, and appeal to a new generation of consumers in order to grow the business

    Marketing Function & Promotional Events:

    • Liaise with external marketing management company to ensure strategies implemented
    • Manage the marketing & ecom budget with Director
    • Effective and efficient media implementation including analysis and monthly reporting to Exec
    • Identification of new target markets and associated business case development
    • Manage & roll out showroom campaigns with showroom managers
    • Manage Showroom POS (Point of Sale) updates
    • Ensure all campaigns are effectively translated across online channels and are on brand
    • Review each marketing campaign to assess its successfulness and understand what can be learnt for future improvements
    • Incorporate all learnings into future strategies
    • Keep up to date with key industry developments and look for ways to incorporate best practice within the business
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