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    Director of Business Operations - London, United Kingdom - Annalect

    Annalect
    Annalect London, United Kingdom

    Found in: Jooble UK O C2 - 5 days ago

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    Description

    The Marketing Reporting & Intelligence team is responsible for ensuring our clients and agency teams have access to reliable, accurate, easy to use data and information to answer business decisions in a timely manner.

    The team powers optimizations, supports new reporting pipelines, and ensures proper integration into business intelligence technologies.

    This role will work in tandem with (and in support of) agency leads to ensure success and ownership across their entire client portfolio, while supporting advertiser-specific customization, technology, and data requirements.

    This role will be dedicated to lead marketing reporting on a key global account, working with a global team.

    The Director will provide guidance, leadership, and insight to process and overall design of marketing reporting – helping guide both the strategy and structure of the organization.

    This role will oversee and guide the data operations, governance, technical build & maintenance of performance reporting & optimization generation tools & reports, the optimizations generation and delivery of recommendations to agency activation teams, the delivery of results, impact and key performance indicator tracking to clients.

    Marketing Reporting & Intelligence functions includes:
    Business Intelligence – design, create and oversee complex performance reporting systems leveraging automated APIs, ETL and dashboards
    Taxonomy & Naming Conventions – advise on best practices, support agency rollout, and develop governance reporting to monitor compliance
    Insights & Optimization Recommendations – use machine learning and human analysis to discover and share insights and optimization recommendations for agency teams to implement with a focus on digital performance channels
    Account & Agency Support – support new business/renewal/upgrade efforts, develop account plans with agency stakeholders, and assist in accurate financial tracking
    Best Practices & Training – develop standard operating procedures, produce applicable solution/feature documentation, and evangelize the benefits of reporting automation across the holding company
    New Business & Client Pitches – lead new business presentations for the largest accounts that require experts in the performance reporting or taxonomy arenas

    Lead marketing reporting and intelligence for a key global account, including data visualization; campaign dashboarding, reporting automation, and data services
    Performance Reporting Capabilities
    Oversee and guide the creation of a governance & data quality tracking system, based on Marketing Reporting & Intelligence best practices that alerts agency users and informs of what actions need to be taken to ensure the utmost data quality and accuracy
    Ensure the solution delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
    Accountable for defining, implementing, and managing technology-driven processes that enable efficient access to usable data for analysis and presentation, while empowering agency teams to make informed decisions about their client's business
    Data Operations
    Serve as the account's champion of data quality and use of data for better decision-making
    Develop a governance operations framework, based on marketing reporting and intelligence best practices, that ensure the utmost quality and accuracy of data leveraging both automated and human oversight and engagement
    Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) Accountable for governance and data operations trainings and support globally

    Acts as an internal advocate for clients and translate business goals into actionable recommendations
    Develop and support junior team members

    Data quality and user data entry compliance – including, but not limited to: naming convention compliance, alignment across DSPs, social platforms and ad servers, accurate planned and delivered spend tracking (pacing), and tagging and tracking of key performance indicators
    Impact to clients' key performance indicators

    10+ years of experience in digital and campaign reporting, data operations & governance, and optimization recommendations
    ~ extensive involvement on projects including offshore, technology, operations, vendor and/or agency teams preferred
    ~ Mastery of business intelligence technologies; direct use of Salesforce's Datorama, Alteryx, PowerBI, or Salesforce's Tableau; Understanding of the application of programming/query languages for business intelligence purposes; fluency in Data Analysis Expressions (DAX), R, JavaScript, LookML, and/or SQL preferred
    ~ Deep understanding of marketing and ad technology data and relationship to marketing processes
    ~ Ability to work in an agile manner in a rapidly changing requirements environment
    ~ BS/BA in Computer Science, Engineering or relevant field

    You understand that delegating does not mean shirking but supporting those you are relying and trusting on to help handle that work.

    Flexible Working

    We are committed to supporting and helping the Annalect have a great work/life balance and a positive attitude to well-being.

    As part of this we have a flexible and hybrid working model as a core part of how we operate.

    We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally.

    We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.

    We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all.

    We have an enhanced maternity leave, shared parental leave, paternity leave pay policy.

    Diversity

    At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.

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