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    Marketing Executive - London, United Kingdom - Clarivate Analytic

    Clarivate Analytic
    Clarivate Analytic London, United Kingdom

    Found in: Jooble UK O C2 - 1 hour ago

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    Full time
    Description

    The Demand Marketing Manager is responsible for the design, development, execution and measurement of integrated lead creation and demand campaigns for Clarivate IP Solutions.

    Drive and accelerate marketing growth and help to ensure that marketing-impacted sales and revenue targets are met.

    Collaborate with key stakeholders within marketing, sales, and the business to grow demand at all stages of the marketing funnel, leverage content and a multi-channel approach throughout.

    Measure campaign performance throughout the campaign lifecycle and drive toward optimization through testing and a data-based, iterative approach.
    5+ years in B2B digital demand marketing or similar positions
    ~ Ability to manage full life cycle of marketing campaigns
    ~ Strong analytical and quantitative skill set with ability to understand performance results and embrace market testing
    ~ Strong organization and project management capabilities
    ~ Bachelor's degree or higher

    Lead development and execution of global demand creation and lead generation marketing for Clarivate solutions through integrated, multi-channel campaigns
    Developing short-term and long-term demand strategy plans
    Collaborate with product and industry marketing teams to identify target personas, leverage key value propositions and align on business needs
    Work with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with Sales teams
    Employ appropriate marketing channels needed to achieve marketing reach and effectiveness; Leveraging data and results across all levels of the marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals and modify approach as needed
    Embrace testing throughout the campaign life-cycle
    Ensure that effective demand marketing occurs at multiple levels of the marketing and sales funnels, in cooperation with sales teams, to accelerate sales and revenue recognition

    This role will report into the Director, Demand Marketing within the IP Segment at Clarivate working as part of a team of 4 Demand and Field Marketers as well as collaborating with the wider marketing teams within the segment.

    Full time, permanent position on a hybrid basis in our London office 2-3 days' per week.

    At Clarivate, we are committed to providing equal employment opportunities for all persons with respect to hiring, compensation, promotion, training and other terms, conditions and privileges of employment.

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