Jobs

    Head of Sales and Marketing - south yorkshire, United Kingdom - Waterhouse-Kern Associates

    Waterhouse-Kern Associates
    Waterhouse-Kern Associates south yorkshire, United Kingdom

    2 weeks ago

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    Description
    Job Description

    Waterhouse-Kern Associates are thrilled to be working with a fantastic, progressive Building Society/Mutual to find a Head of Sales & Marketing. This is a hybrid role and a background in finance is essential.

    PURPOSE OF JOB

    With guidance from the CEO, to create and evolve the Society's marketing

    strategy and to communicate this effectively to colleagues.

    • To plan, implement and manage the Society's marketing activities.
    • To develop the sales tactics required to achieve targets.
    • To devise, co-ordinate and undertake the Society's business development activities for all channels of distribution.
    • Oversight of the Business Development and Marketing Teams.

    DUTIES AND RESPONSIBILITIES

    Sales

    • To devise and implement strategies, initiatives and campaigns to achieve sales

    targets.

    • To coach, mentor and communicate effectively with colleagues to ensure that all

    sales opportunities are maximised.

    • To liaise with colleagues and intermediaries to ensure that the Society is

    providing the necessary levels of service and support.

    • To prepare relevant and timely reports as required by the Chief Executive by maintaining appropriate data.

    Marketing

    • To implement the Society's marketing strategy.
    • To devise marketing ideas and initiatives and assist with new product

    developments.

    • To plan and manage marketing activities within budget.
    • To monitor marketing results and produce appropriate KPl's.
    • To ensure the website remains up to date, relevant and, in conjunction with the

    Chief Operating Officer, fully compliant.

    • To manage and execute direct mail and email campaigns.
    • To plan, manage and oversee the delivery of advertising campaigns, including on-line.

    Business Development

    • To develop all channels of distribution per the marketing strategy in order to

    achieve the desired mix of business.

    • To monitor and assist with the development of sustainable relationships with Advisers

    and Introducers through a co-ordinated programme of face-to-face and other communications.

    • To develop effective sales aids and presentation for use in business development

    activities.

    • To identify and develop new professional and corporate connections to achieve

    targeted business growth.

    General

    • To assist with the overall aim of maintain strong service standards.
    • To manage and appraise the Business Development Manager, Senior Marketing and Comms Specialist and Product Development and Training Specialist.
    • To oversee relevant third party relationships.
    • To deputise for colleagues in their absence.
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