- Develop and own the Retail Marketing Plan, taking charge of the deployment of all go-to-market (GTM) retail marketing projects.
- Collaborate closely with commercial teams and regional counterparts to align strategies, supporting effective sell-ins through impactful retail marketing initiatives.
- Establish and nurture strong relationships with key retail partners and agencies, ensuring the Berghaus brand stands out as best-in-class across crucial retail touchpoints.
- Identify optimal opportunities with key retail account partners, creating tailored GTM plans to enhance brand visibility and drive sell-through.
- Manage end-to-end retail projects, from initial brief to execution, prioritizing projects and developing timelines to ensure the timely delivery of high-quality retail marketing initiatives.
- Act as the primary interface between retail partners, brand marketing, and other functional stakeholders, working towards the continuous improvement of retail marketing capabilities throughout the entire process.
- Champion the shopper and customer experience by developing a deep understanding of in-store needs.
- Constantly seek opportunities to enhance the retail consumer journey, ensuring a best-in-class retail experience for our customers.
- Define retail marketing investment levels and take ownership of managing the annual retail marketing budget, ensuring efficient allocation of resources for maximum impact.
- An expert in retail marketing with a deep understanding of in-store needs and really get what makes a better retail consumer journey.
- A self-sufficient project owner.
- A high level of curiosity.
- A collaborative approach.
- Outdoor curious. Category expertise isn't a must. Moreso, a willingness to show that you get the product lifecycle which we work to is more important.
- Competitive remuneration package
- Hybrid / smart working
- Brand and retail perks
- Financial perks
- Travel perks
- Time out perks
- Wellbeing commitment
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Retail Marketing Manager - London, United Kingdom - PENTLAND
Description
We are seeking a highly motivated and experienced Retail Marketing Manager to join our team at Berghaus, a proud member of Pentland Brands. In this role, you will play a pivotal part in driving the Retail Marketing strategy, translating business priorities into compelling retail engagement plans. Your mission will be to elevate the visibility of the Berghaus brand across key retail partners, ensuring a seamless and impactful presence in the competitive retail landscape.
The role you'd play: Strategic Ownership: