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Brand Marketing Specialist - manchester, United Kingdom - Vypr
Description
Job DescriptionJob Title
Brand Marketing Specialist
Reports to
Sales & Marketing Director
Location/work pattern
Proposed Hybrid – 2/3 days per week in Manchester HQ
What we do
Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.
We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.
Things that you will do
Coordinate full life-cycle execution of campaigns across media channels and event showcases lifting brand visibility.
Continuously refresh website content and visual property assets like iconography, photography, illustrations representing Vypr's value and personality.
Initiate market research to gather insights on brand positioning, perceptions, and resonance relative to competitive offerings e.g. brand salience.
Drive product messaging and positioning initiatives building market awareness of platform capabilities and differentiators.
Create buyer journey maps shaping targeted content strategy across acquisition and customer lifecycle stages.
Manage product launches encompassing market analysis, sales enablement, and multi-channel campaigns execution.
What you will be responsible for
Describe the deliverables/targets of the role/how the role links to our strategy
Working closely with the Exec to build out branding strategy and creative campaigns enhancing emotional connections with target personas.
Continuously gathering customer feedback and reviews as health indicators of product-market fit and adoption triggers.
Crafting Vypr's product storytelling vision and voice.
What you are good at
Delivering sustained high performance as a fully autonomous brand marketing specialist for B2B SaaS or related tech verticals
Good understanding of the role of product marketing within brand (prior experience preferred).
Strong communicator adept in distilling complex concepts into compelling executive presentations. Expert in Adobe Creative Cloud plus web content management.
Working knowledge of web development languages and technologies such as HTML, CSS, WordPress, and JavaScript Strong analytical orientation and CRM skills.
Excellent understanding of HubSpot and Salesforce. Knowledge of Meltwater preferred.
Strategic thinker balancing creative aptitude and interpersonal communications.
Applying initiative and creative thinking to your role tasks
Being accountable for your results and transparent about challenges
Maintaining a solution focussed mindset
Remaining open minded and agile in your approach to problem solving
What's important to you
People and the world around me
Ambition – I'm driven and want to push myself and my company forward
Honesty and Integrity – I want to do well but not at the expense of mine or the companies values
Listening to and providing feedback in order to create better outcomes
What we offer
Hybrid working
Company paid medical cashplan
Enhanced annual leave
Work from anywhere up to 4 weeks a year
Access to a global benefits and reward platform
Access to well-being support, including an Employee Assistance Programmes
Life Assurance
Day off on your birthday
Volunteering day
Enhanced parental leave
What next?
Our Talent Selection process focusses on creating a mutual, fair and transparent dialogue that helps you and us to establish whether the role could be a rewarding career fit. We will create space to discuss your ambitions and our growth plans as well as context of the role, give you the opportunity to engage with your potential Line Manager and Team Members, showcase your skills in a live task and to visit our Manchester HQ.
