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    Strategist (UK) - London, United Kingdom - Green Park Content

    Green Park Content
    Green Park Content London, United Kingdom

    6 days ago

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    Description

    ABOUT GREENPARK.

    We're a fast-growing, global content agency that delivers amazing audience-led content that helps brands connect with their audiences. We work for global brands and large organisations such as Unilever, Campari, Sanofi and many others across a multitude of disciplines.

    As we work on a diverse and exciting portfolio of brands, across multiple industries, we are looking for a dynamicStrategist, with the right skill set to complement our existing offering and work on a variety of strategic projects:

  • Minimum 3-4 + years working experience working in strategy/planning or creative fields.
  • Strong understanding of digital & content marketing channels across paid, owned and earned. Able to see their relative strengths and weaknesses and take a measured, holistic view on the role of each when it comes to addressing the brand's specific challenges for each project.
  • Consumer insight-driven with strong analytical skills, but also brings creative ideas and inspiration on how to do things differently to maximise performance in digital channels.
  • Ability to inspire and be a catalyst of creative ideas with creative teams and to clients.
  • You have an instinctive understanding of brands and how they are crafted and have the core marketing thinking skills that enable you to instinctively identify brand strengths, weaknesses and opportunity areas vs competitors.
  • Great at collaborating & building support from others, able to successful manage senior client stakeholders and run group workshop sessions.
  • You have a natural curiosity, are a great listener and know how to prepare and ask targeted questions that help get to the bottom of client briefs and needs.

    • CORE ROLE RESPONSIBILITIES.

  • Interrogate client briefs, write creative briefs for our creatives and then work with them on creative development throughout the process.
  • Assist with research & insight development on key projects.
  • Assist with the development, refining and training of the Agency's Strategy offering
  • Communications planning across the full range of digital channels
  • Brand Proposition Development
  • Assisting with client workshops and developing industry reports
  • Examining market and industry reports and identifying important trends
  • Performing market research regarding customer demographics
  • Developing Creative and Communication Strategies that dictate the core methods of achieving the company's goals.
  • Advising & collaborating with the company's Head of Strategy, Creative Director & wider teams on key projects.
  • Proposing KPIS for work and tracking the results of our strategy & creative work

    • SUPPORTING RESPONSIBILITIES.

  • Participation in creative and strategic brainstorming & ideation sessions
  • Interrogation of data & reporting to define insights & learnings as part of the reporting and post campaign analysis process
  • Provide strategic support as part of the pitch & new business process.
  • Support Strategy & Creative workshops with agency and client teams
  • Assist in the development and crafting of agency case studies.
  • Assist in the proactive work process.

    • CORE SKILLS.

  • Creative, Communication & Digital Strategy Ability
  • Strong Research Capability
  • Insight Development Capability
  • Strong Ideation Skills
  • Ability to create strong strategic narratives
  • Creative Brief Development
  • Strong understanding of Data and how to use it impactfully.

    • PERSONAL SKILLS.

  • Strong, clear and effective communication skills
  • Collaborative mindset
  • Strong presentation development AND presentation skills
  • Creative Problem Solving
  • Proactive & curious mindset
  • Detail orientated
  • Hungry to grow & learn within the agency structure

    • REPORTING LINES.

  • Reports directly to Head of Strategy
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