- Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
- Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
- Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
- Collaborate with and support other team members in the implementation, optimisation, and paid search activation for clients.
- Interact effectively within your client team, and with the client & suppliers, building solid external working relationships and establishing rapport.
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action.
- Conduct performance analysis, internal data maintenance, issue identification and solution development.
- Support on the day to day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.
- Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
- Deep Paid Search knowledge and experience, with current dated certifications (Google and Microsoft Ads).
- Understanding of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360 or Skai, for example).
- Self-motivated and able to manage your and your direct report's time effectively.
- Operationally proficient, with an affinity for numbers, an analytical thought process and keen to drive continued excellence.
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Search Senior Executive - Manchester, United Kingdom - GroupM
Description
Description
Position at GroupM NexusSenior Search Executive
About EssenceMediacom:
EssenceMediacom is the UK's largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.
We believe in People First, Better Results. This means that through investing in our people's whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients' businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.
EssenceMediacom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients' businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world's leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
The EssenceMediacom Search team works to effectively manage paid search campaigns to consistently deliver excellent results against client KPIs. We are a team of approximately 30 people working across a range of clients within many different markets. You'll be a part of the wider Google Practice, which is a community for all EssenceMediacom UK digital experts, which focuses on connecting the Google ecosystem and delivering best in class performance for our clients. We are now looking for a Senior Search Executive to come and join the growing Search team.The team are based at the WPP Manchester Campus office at 1 New Quay Street, Manchester, M3 4BN.
Intro to the role:
As a Senior Paid Search Account Executive you will be responsible for the execution of paid search activity, building strong platform knowledge, and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis.
Key Responsibilities:
Campaign Management
Client & Partner Management
Operational Excellence
About You:
We are looking for a candidate who can display the following attributes:
In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles*
