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    digital & e-commerce executive - United Kingdom - Cru Wine Limited

    Cru Wine Limited
    Cru Wine Limited United Kingdom

    1 week ago

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    Description

    We are recruiting a highly proactive and organised Digital & E-Commerce Executive who can support our Head of Marketing to develop and execute our digital strategy, along with optimising our e-commerce website to create a high-quality website experience. The Candidate:

    The Digital & E-Commerce Executive role will be responsible for the day-to-day maintenance and development of the business' e-commerce website in order to create a high-quality website experience, that also achieves its sales targets, alongside supporting the delivery of the marketing strategy in a small and growing team. Reporting to the Head of Marketing, you'll play a hands-on role in bringing our digital strategy to life across various channels, enhancing our brand awareness and customer acquisition. The ideal candidate should have previous experience in e-commerce website maintenance and optimisation, and experience of using platforms such as WordPress and Hubspot is preferable. The ideal candidate should have a creative flair, an understanding data analytics and an entrepreneurial mindset.

    Key Responsibilities:

    • Day-to-day maintenance of the e-commerce website and social media channels
    • Maintain the integrity of data and content across our platforms
    • Work with the Head of Marketing to develop and execute the digital content and social media strategy to drive brand awareness and customer acquisition to achieve targets
    • Identify and apply relevant digital consumer & e-com trends and insights to help drive our KPIs and to keep Cru Wine ahead of key competitors. We are a small, dynamic company where ideas are welcome
    • Own the digital monthly report and analysis across all platforms
    • Work with the Head of Marketing to manage third-party suppliers for SEO and PPC
    • Work with the Head of Marketing to conduct regular analysis and tracking of both online & offline lead generation campaigns to problem solve delivery issues and inform ongoing best practice
    • Support the broader sales team with promotional campaigns

    Experience & Skills Required:

    • Demonstratable 2+ years of experience in a similar role
    • A strong understanding of e-commerce and the digital customer purchase journey
    • Solid knowledge of website and marketing analytics tools (e.g. Google Analytics, Hubspot)
    • Experience in working with external consultants and agencies
    • Understand the principles of SEO and CRM
    • Excellent attention to detail with a flair for writing engaging content
    • Ability to use design tools (such as Canva) for Social Media asset creation
    • Highly organised and customer focused with a desire to succeed with a thriving brand
    • Ability to prioritise workload and meet deadlines in a fast-paced environment
    • Excellent verbal and written communication and knowledge of MS Office packages
    • WSET Level 1 or above preferred but not essential

    What you can Expect:

    • We offer a competitive salary and employees are eligible to participate in a bonus scheme
    • Contribution to company pension scheme
    • Early Friday finish once a month
    • Cycle to Work Scheme
    • Regular wine tasting opportunities and social events
    • 23 days holiday excluding public holidays
    • Opportunity to work from home on Fridays after successful probation
    #J-18808-Ljbffr
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