Marketing Senior Manager, Global Deal Advisory - London, United Kingdom - KPMG-UnitedKingdom

Description

Job description

About KPMG International

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services.

KPMG firms operate in 143 countries and territories with more than 273,000 partners and employees working in member firms around the world.

KPMG International acts as a coordinating entity, carrying out business activities for the benefit of KPMG firms.

More than 2,500 talented colleagues make up the KPMG International team, with a focus on ensuring global consistency and providing expertise to support member firms in the achievement of KPMG's Trust and Growth ambition.

KPMG International is comprised of a number of high-performing global teams, including Global Advisory, Global Audit, Global Clients & Markets, Global Corporate Affairs, Global People, Global Quality and Risk Management, Global Tax and Legal, Global Technology and Knowledge, the International Office of General Counsel, and the Office of Chief Administrative Officer.

Working together, our global team is changing the way our business operates, delivering value to our member firms and driving positive change in the communities we serve.

About the team

Increasingly businesses are looking at how opportunities to buy, sell, partner, fund or fix a company can add or preserve value.

.To gain and maintain competitive advantage, organizations are using mergers and acquisitions, alongside organisational transformation, as a way to accelerate change, growth and embed emerging technologies.

To help clients navigate these strategic decisions, KPMG has an integrated deals and strategy business that has portfolio of global services covering strategy, restructuring, valuations, acquisitions divestiture, integration, and separation These are underpinned by value creation models, advanced analytics, strategic insights, and benchmarks to improve the pace and quality of the decisions that can be made.

From helping clients to plan and implement strategic change to measurably increasing portfolio value, our experts focus on delivering tangible results.

The KPMG Deal Advisory (DA) practice forms part of KPMG Advisory which more widely supports clients on their business transformation journey - we are collectively focused on supporting our clients from deals to transformation.

At the heart of our vision is "Elevate" our KPMG proprietary approach towards value identification and quantification and our key solution differentiator.

Reporting to the Marketing Director, Global Advisory, the candidate will be a key member of the global KPMG Advisory marketing team focusing primarily on the marketing of our Deal Advisory practice.

Role Summary

This complex and diverse role is responsible for leading the global marketing that will position KPMG strongly in the Deal Advisory marketplace.

Within a fast pace and competitive market the role includes development of the necessary marketing plans, assets and toolkits for the KPMG member firms to activate, including global thought leadership studies and solutions campaigns for demand generation.

The candidate will work with colleagues in sector and functional marketing teams to promote our capabilities and support revenue generation.

This individual will have one direct report supporting the DA agenda.

The Marketing Director, Global Deal Advisory will be part of the Deal Advisory leadership team and collaborate and build consensus with numerous stakeholders - including working closely with deal advisory leadership, and global and member firm marketing and communications teams, subject matter experts, and key third parties.

All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional communication and influencing skills, as well as strong market specific knowledge and experience.

Key Accountabilities

Strategic marketing planning, marketing program management and execution

• Work with leadership and other key stakeholders to develop a global marketing strategy for KPMG's Deal Advisory business that aligns with business objectives and our KPMG Collective Strategy
• Through strong collaboration, bring together capabilities from various business areas and geographies to form a coordinated, onefirm approach
• Manage marketing plans and key stakeholder relations to execute key marketing campaigns on time and to budget
• Working with inputs from global leadership, assume endtoend ownership of the creative development of marketing materials including editorial content, design, thought leadership, digital materials ( infographics and social media content), and other clientfacing materials
• Work with national practices to help develop a strategy for KPMG Deal Advisory in market initiatives.
• Leverage internal global communications channels, industry teams and press relations to raise awareness of our capabilities
• Build a clear set of Deal Advisory service and solution materials for use on the web (etc) to ensure consistent solutions articulation globally.

Program and performance management - Manage the program budget for Deal Advisory marketing campaigns, including regular reporting to marketing leadership on the progress of initiatives and expenditures

• Establishing clear objectives and KPIs (Key Performance Indicators) for all campaigns with the goal of delivering the most impactful programs possible through continuous improvement. This includes overseeing regular reporting on results of marketing initiatives against established benchmarks to Marketing leadership
• Manage a dotted line management responsibility to the marketing manager for Elevate, as one of the Deal Advisory transformation solutions.
• Contribute to the establishment of best practices as a senior member of the Global Advisory, and Solutions and Capabilities marketing team

Coordinate efforts between different business areas and geographies to maximize impact and achieve business objectives

• Develop strong relationships with sub business leaders, subject matters experts, marketing and communications professionals in different countries, sectors, and service lines to understand and incorporate their capabilities and business objectives into a globally integrated positioning framework
• Drive consensus and collaboration between key business stakeholders
• Engage global and national marketing and communications to ensure adoption of marketing and communications initiatives
• Work closely with the different areas within Global Marketing and Communications to ensure Deal Advisory practice is benefiting from our Central Services' global expertise, scale, best practices, global content coordination, compliance and risk management processes and procedures
• Stay up to date with competitor offers and performance in field of Deal Advisory.

Continuous improvement and development

• Keep up to date with contemporary trends and thinking in digital marketing, M&C strategy, to support a culture of continuous learning and improvement
• Embrace, drive, and implement new and innovative marketing strategies and techniques, translating the latest tactics and thinking into practical approaches

Experience & knowledge

• Minimum of 10 years of integrated marketing experience within the professional service industry or M&A boutique or similar
• Demonstrated success and experience working in a global, matrix organization, with preference for those with more than 5 years of experience.
• Demonstrated ability to lead, manage and collaborate with virtual and cross functional teams, including executive level interactions
• Empathy with and an understanding of the key issues in business and technology
• Experience in dealing with senior (Board level) executives
• Proven track record in developing and executing a global marketing program across multiple geographies, functions and sectors
• Demonstrable success in developing and implementing complex (and preferably international) marketing programs including developing consistent messaging, robust marketing performance measurement and reporting capturing relevant data points and determining ROI
• Experience developing compelling value propositions for services/campaigns and creating integrated, client issuebased campaigns both for brand and demand generation campaigns
• Proven project management skills with the ability to get buyin and support for projects from diverse and often widespread stakeholders
• Demonstrable success in being able to build consensus across a number of people from different perspectives and backgrounds to achieve a common goal is a distinct asset
• Strong attention to detail and comfortable taking a handson and collaborative approach to getting things done.

Technical skills, abilities & qualifications

• University degree in a related field (ie. Technology, International business, marketing or communications)
• Proven project management skills with advanced knowledge of marketing strategy and budget management
• Strong marketing skills across a wide range of channels, with a focus on content marketing and digital marketing.
• Experience with global accountbased marketing would be an advantage.
• Ability to work collaboratively to manage inputs and build consensus and support for projects from diverse and often widespread stakeholders
• Significant personal presence with excellent communication and networking skills
• Ability to create concrete plans and deliverables in sometimes ambiguous and changing situations
• Ambitious with the desire to be seen to be making a difference
• Selfmotivated, proactive and a strong team player.
• Flexible and able to operate in the context of different cultures and national approaches
• Ability to travel internationally as required. Flexibility in hours to accommodate varying time zones.

Intelligent Working

At KPMG International, we are supportive of helping you to achieve a balance between your home and work demands. We are happy to discuss individual requirements and our range of flexible working arrangements could be of interest. Please ask to find out more.

KPMG International's commitment to inclusion & diversity

At KPMG International, we recognise that we need inclusion and diversity to be successful. We want to attract, retain and develop diverse talent at all levels.

This means recruiting from the widest pool of talent across our network and beyond, removing barriers that can prevent our people from reaching their full potential, and fostering a fully inclusive environment which empowers everyone to bring their whole selves to work.

Applying with a disability

KPMG International is proud to be an inclusive place to work and we are committed to ensuring that you are treated fairly throughout our recruitment process.

Should you be successful after the initial application stage, please discuss any reasonable adjustments that you may require with your recruitment contact.