Senior Marketing and Business Development Manager - Scarborough, North Yorkshire, United Kingdom - Pacific Retail Capital Partners

Description

Marketing & Business Development Manager – Broward Mall

As the Marketing Manager, you will develop and implement marketing programs for Broward Mall that are based on the center's strategic goals.

Your three main focus areas are Marketing for Leasing, Marketing for Sales, and Marketing for Business Development.
Your principal accountabilities as the Marketing and Business Development Manager will include:
Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
Ensure the properties' annual marketing plan is directed at achieving the owner's objectives; Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
Leadership, Motivation, and Development
Manage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessions
Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
Coordinate special events and community relations programs to support the strategic plan; monitor center perception and brand.
Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Oversees media buys with MC with various media outlets to determine placement and content
Oversees reports/analytics for reviews of sales promotion programs
Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community Relations
Develops and cultivate relationships with store managers to maximize foot traffic, sales, and exposure
Develops and implement opportunities for Tenant cross-promotions to improve sales
Develops and maintains relationships with community groups
In conjunction with General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promote the best interests of the company
Uses center's campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
Prepares Business Development section of AMR for ownership
Oversees Marketing AMR.
Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
Reviews event logistics and performance
Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year
Leads the strategic vision of the center's website and designs same for optimization and friendly user interface – both customer and tenant
Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly strategically increasing results and impact to the Center
Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events - with a consistent voice and professional presentation consistent with a first-class shopping center
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, creates a calendar of tasks, and monitor budgeted expenses
Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
Responsible for Business Development revenue
Source local, regional, and national clients for advertising and sponsorship opportunities
Develop Business Development collateral
Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; Bachelor's degree in Marketing or related field and/or - 5 years in professional experience, retail, and/or related shopping center experience
Knowledge of marketing fundamentals and research and reporting
Excellent with PC, Excel, MS Word, PowerPoint, Illustrator, and/or Photoshop


Compensation:

Our commitment to your success is enhanced by an extensive benefits package, including paid time off, medical, dental, and vision benefits, and future growth opportunities within the company.

We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Please reference " Marketing & Business Development Manager – Broward Mall " in the subject line.

As the Marketing Manager, you will develop and implement marketing programs for Broward Mall that are based on the center's strategic goals.

Your three main focus areas are Marketing for Leasing, Marketing for Sales, and Marketing for Business Development.
Your principal accountabilities as the Marketing and Business Development Manager will include:
Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
Ensure the properties' annual marketing plan is directed at achieving the owner's objectives; Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
Leadership, Motivation, and Development
Manage Marketing Coordinator to define, track and achieve measurable goals established during budget strategy and strategic planning sessions
Provide constructive feedback, regular coaching, and career development input throughout the year to help Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities
Marketing Strategy Implementation
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
Coordinate special events and community relations programs to support the strategic plan; monitor center perception and brand.
Coordinate ongoing research (online, Scarborough, Alteryx, Placer Ai) to support marketing and leasing efforts
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Oversees media buys with MC with various media outlets to determine placement and content
Oversees reports/analytics for reviews of sales promotion programs
Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community Relations
Develops and cultivate relationships with store managers to maximize foot traffic, sales, and exposure
Develops and implement opportunities for Tenant cross-promotions to improve sales
Develops and maintains relationships with community groups
In conjunction with General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promote the best interests of the company
Uses center's campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards with the assistance of MC
Prepares Business Development section of AMR for ownership
Oversees Marketing AMR.
Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
Reviews event logistics and performance
Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year

Digital:
Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge
Leads the strategic vision of the center's website and designs same for optimization and friendly user interface – both customer and tenant
Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly strategically increasing results and impact to the Center
Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events - with a consistent voice and professional presentation consistent with a first-class shopping center
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, creates a calendar of tasks, and monitor budgeted expenses
Oversees, manages, and schedules installation and takedown of seasonal décor as needed
Business Development
Responsible for Business Development revenue
Source local, regional, and national clients for advertising and sponsorship opportunities
Develop Business Development collateral
Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; Bachelor's degree in Marketing or related field and/or - 5 years in professional experience, retail, and/or related shopping center experience
Knowledge of marketing fundamentals and research and reporting
Excellent with PC, Excel, MS Word, PowerPoint, Illustrator, and/or Photoshop


Compensation:

Our commitment to your success is enhanced by an extensive benefits package, including paid time off, medical, dental, and vision benefits, and future growth opportunities within the company.

We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

Please reference " Marketing & Business Development Manager – Broward Mall " in the subject line.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Marketing & Business Development Manager – Broward Mall
Evolving Real Estate for the Next Generation
Establishing mixed-use and community-centric places that enrich lives and create value