- In charge of crafting and delivering Pan-EMEA pipeline creation & engagement campaigns including strategy, messaging, content, integrated multichannel execution plan and performance reporting.
- Interlock with the Global portfolio and content teams to input into the global strategy, and drive content requirements for EMEA.
- Research and update EMEA persona profile and messaging; apply insights to identify creative openings for thought leadership content.
- Partner with Key Cross-functional stakeholders to integrate activities and improve the value proposition; communicate campaign calendar, content pipeline; solicit feedback and generate new ideas.
- Run "pass-interference" to represent solution specific plans across all marketing functions
- Act as a consultant for the regional and digital marketing teams regarding campaign and program activation
- Partner with the analytics team to define and track impact at campaign/content/activity level and lift-up relevant insights for optimisation.
- Work against key performance indicators and drive course corrections throughout all campaigns.
- Lead the assigned campaign & content agency to deliver top quality campaigns on time and on budget.
- A minimum of 10 years of marketing experience.
- Marketing experience working on/with consumer and technology brands and products, background in Enterprise/SaaS/B2B marketing ideal.
- Demonstrate a solid understanding of market complexity, trends, themes, and buying center dynamics and needs.
- Critical thinker, able to unearth ground-breaking insights and shape the debate on key issues.
- Strong leadership and collaboration skills, a strategic listener, effective communicator who can navigate sophisticated org structure.
- Ability to motivate change - a problem solver and process-oriented
- Understand the execution engine broadly – tactics, channels, how the engine activates content to support GTM needs
- Think differently to drive ideas, develop and produce creative campaign concepts
- Native / Fluent in English, proficient in German or French is a benefit.
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Sr. Campaign Marketing Manager - Shoreditch, United Kingdom - J&C Associates Ltd
Description
Job Description
We are Global IT Recruitment specialist that provides support to the clients across UK, and Europe. We have an excellent job opportunity for you.
Job Title: Sr. Campaign Marketing Manager (Pan EMEA)
Location: Shoreditch, London (Hybrid)
Duration: 12 months contract initially (Mat. Cover)
Salary: £60k per annum + paid holidays + pension or £310 per day Inside IR35
What you'll do:
What you need to succeed:
