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    Omnichannel & Digital Engagement Leader - Basingstoke, United Kingdom - Lilly

    Lilly
    Lilly Basingstoke, United Kingdom

    2 weeks ago

    Default job background
    Full time
    Description

    We're looking for people who are determined to make life better for people around the world.

    Title: Omnichannel & Digital Engagement Leader

    Location: Hybrid (Basingstoke & Home Working)

    Reporting into: NE Hub CMO & Chronic Weight Management Pharmacy Strategist

    Lilly is a global healthcare leader that unites caring with discovery to make life better for people around the world. We were founded more than a century ago by a man committed to creating high-quality medicines that meet real needs, and today we remain true to that mission in all our work. Across the globe, Lilly employees work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to communities through philanthropy and volunteerism.

    Embracing diversity is at the core of our long-held value of respect for people. It is the lens through which we understand and respond to the unique needs of the millions of individuals who depend on our medicines. For us, embracing diversity means understanding, respecting, and valuing differences, including but not limited to race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status. The greatest measure of our diversity efforts is our ability to attract and retain exceptional employees who feel comfortable in a culture that supports them being themselves.

    The Omnichannel & Digital Engagement Leader will be responsible for driving our continued marketing evolution, developing and implementing cohesive omnichannel strategies, gaining cross-functional advocates, while coaching, mentoring, and upskilling direct reports.

    This role requires a strategic thinker with strong analytical skills, a deep understanding of customer behaviour, and the ability to work collaboratively with cross-functional teams.

    Responsibilities:

  • Omnichannel Strategy Development: Develop and execute comprehensive omnichannel marketing strategies aligned with business objectives, integrating personal and virtual channels to deliver a seamless customer experience.
  • Organizational Change Management (OCM): Drive cross-functional understanding and adoption – driving towards true integrated omnichannel strategies across all functional areas.
  • Team Leadership: Lead a team of marketing professionals, providing guidance, coaching, and support to ensure alignment with strategic goals and objectives.
  • Functional Integration to drive OCE: Ensure OCE strategy keeps customer at the centre and all functions (Sales, Marketing, PRA, Medical) are leading customer through an integrated journey in seamless way.
  • Technology Integration: Stay abreast of emerging marketing technologies and trends, and leverage marketing automation tools, CRM systems, NBE, Modular Content production, Content Tagging, Customer Segmentation, and other technologies to enhance marketing effectiveness and efficiency.
  • Campaign Planning and Execution: Actively involved in IPA process, the OCE Leader will drive the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, print, webinars, and more.
  • Customer Journey Mapping: Be the source of knowledge when it comes to analysing customer behaviour and preferences to map out the customer journey and identify opportunities for enhancing engagement and driving conversions at each touchpoint.
  • Data-driven Decision Making: Utilize data analytics and insights to measure the performance of marketing initiatives, identify areas for improvement, and make data-driven decisions to optimize marketing efforts.
  • Cross-functional Collaboration: Collaborate with internal teams, including E&C, Code Reviewers, to ensure alignment of marketing efforts with overall business objectives and clear process layouts.
  • Budget Management: Manage the OCE budget effectively, allocating resources to maximize ROI and achieve desired outcomes.
  • Performance Measurement and Reporting: Establish key performance indicators (KPIs) to track the effectiveness of marketing initiatives and provide regular reports and insights to stakeholders on campaign performance and ROI.

    • Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Proven experience of over 10 years in a leadership role in omnichannel marketing, preferably in Healthcare industry. (Preferable not essential)
  • Strong strategic thinking and problem-solving skills, with the ability to translate business goals into actionable marketing strategies.
  • Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
  • In-depth knowledge of digital marketing channels, technologies, and best practices.
  • Proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
  • Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Results-oriented mindset, with a focus on driving measurable business outcomes through marketing initiatives.

    • #WeAreLilly #LI-AR1

    Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

    #WeAreLilly

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