- Develop and implement strategic plans for the audio branding portfolio.
- Oversee additional portfolio areas including Cloud Telephony, business connectivity, analytics solutions, cyber security, and AI tools for businesses.
- Ensure alignment with overall business objectives and market trends.
- Lead the ideation process for new products and services.
- Collaborate with cross-functional teams (Creative, sales, finance, client services) to develop new product propositions.
- Create and execute comprehensive launch plans.
- Measure post-launch success and use learning to adapt wave 2 launch plans.
- Monitor and analyse performance metrics for each portfolio tier.
- Identify opportunities to extend the client base.
- Drive strategies to increase revenues per deal and improve overall product performance.
- Develop and execute marketing strategies to support client services strategic objectives.
- Collaborate with the client services team to understand client needs and tailor marketing initiatives accordingly.
- Manage client communications and ensure consistent messaging across all touchpoints.
- Utilise analytics to measure the effectiveness of marketing campaigns and adjust strategies as needed.
- Work with the SEO agency to ensure effective spend and monitor the lead conversion process.
- Design and manage nurture campaigns to prospects.
- Oversee email updates to client cohorts and manage campaign performance.
- Assist in planning and managing the annual marketing budget.
- Strategic Thinking: Ability to develop and implement long-term strategies that align with business goals.
- Leadership: Strong leadership skills with the ability to influence and inspire cross-functional teams.
- Analytical Skills: Proficiency in analysing performance data and making data-driven decisions.
- Creativity: Innovative approach to product development and marketing strategies.
- Communication: Excellent verbal and written communication skills, with the ability to effectively convey complex ideas.
- Minimum of three years of marketing experience in a fast-paced environment.
- Relevant experience in consumer businesses, B2B subscription businesses, cloud technology, or managed business services.
- An entrepreneurial spirit, comfortable in a growth-oriented environment.
- Collaborative team player with a passion for leading multi-functional teams.
- Strong analytical skills and data-driven decision-making abilities.
- Excellent communication and leadership skills.
- Proficiency in digital marketing tools
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Senior Brand Manager - Manchester, United Kingdom - PHMG
Description
Role: Senior Brand Manager
Location: Manchester office, hybrid working
Package: £45, – £60,
Overview:
PHMG is on a journey of transformation. PHMG is building on an admired position as the world's leading audio branding agency to a multi-category managed business service provider delivering unprecedented levels of trusted support to international clients.
The Senior Brand Manager will play a crucial role in driving the growth and success of the PHMG portfolio of products and services as the business continues to strengthen its Audio Branding position and extends into adjacent categories of Cloud telephony, Data Analytics and Connectivity.
This position will play an instrumental part in shaping portfolio strategies, leading new product development, managing product performance and developing marketing campaigns that drive awareness, trial and consideration. Additionally, the role will involve developing and executing comprehensive marketing support plans for our world leading client services.
The ideal candidate will have a deep understanding of the marketing landscape, exceptional leadership skills, and a proven track record in managing growth focused product portfolios.
Key Responsibilities:
Portfolio Strategy:
New Product Development:
Portfolio & Product Performance Management:
Client Services Marketing Plans:
Lead the PPC & SEO Marketing plan:
CRM Marketing Email Campaigns:
Annual Marketing Activity Budget Planning Process:
Key Competencies:
Skills & Experience Requirements:
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