- Help develop & implement best in class eCommerce conversion marketing plans to grow Biscoff sales across SB, SS, IC & CF across UK retailers including eTailers e.g., Ocado but excluding Amazon
- Build, maintain & develop a UK SOF Biscoff Digital Activation Toolkit which identifies the most appropriate & cost effective .com "Conversion to Purchase" strategies & tactics for each customer e.g., Paid Search, Banner Ads
- Manage all Retail Media Digital Marketing Activation providers e.g., dh, Citrus
- Working alongside Retail NAMs, help build & deploy the perfect e-Store within customer remit
- Manage all aspects of BrandBank
- Be responsible for flawless, end to end individual eCommerce campaign planning, management & execution
- Build & maintain a comprehensive eCommerce PCA Performance Insights library
- Manage all aspects of virtual eCommerce investment budget across NAM/Marketing budgets
- best in class, continuous, digital marketing experience on challenger/small to medium FMCG brand
- min 3-5 years practical hands-on experience of eCommerce & digital activation.
- extensive, hands-on experience with min x2 top 7 FMCG retailers.
- passion for FMCG
- "constantly curious" mindset
- exceptionally talented organisational skills.
- excellent communicator with proven & solid presentation skills to retailers/internal senior personnel.
- working with a fast paced, challenging business environment.
- ability to adapt with constant change & unforeseen challenges in a positive, "can do" way.
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Digital Brand Manager - Manchester, United Kingdom - Lotus Bakeries
Description
Job description
Working as part of the UK SOF, OF Europe team and working closely with Category Development and Marketing Manager, these would be some of your main responsibilities :
Profile
Alongside living our TOP values of Team Spirit, Open Dialogue, and Passion, the most important things we're looking for from you are:
Ideal candidate:
Competence profile:
Comply with required competencies linked to Lotus Bakeries' Leadership Competence model →
Lotus Bakeries "TOP" values
Specific knowledge:
Highly advanced user of all key eCommerce activation platforms e.g., Citrus
Advanced user of Microsoft Office (Outlook, Excel & Powerpoint)
Personal competences:
exceptional accuracy/excellent attention to detail
tenacious, reliable, positive.
excellent written & verbal communication skills.
excellent interpersonal skills
thrives working within a highly networked team
experience of working with/influencing European colleagues advantageous
Education (degree):
requires degree
This role will be expected to travel to customer meetings at head offices throughout the UK. The role is based in Wilmslow, Cheshire.
