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    SEO Associate - London, United Kingdom - Ralph Lauren

    Ralph Lauren
    Ralph Lauren London, United Kingdom

    2 weeks ago

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    Description

    Position Overview

    We are looking an experienced SEO Associate to join our team, reporting directly to the Senior SEO Manager. The ideal candidate will have a minimum of 2 years of experience in SEO and will be responsible for supporting various aspects of SEO strategy, day-to-day optimization, and collaborating closely with internal and external teams to achieve our SEO objectives. This role requires a blend of technical expertise, analytical skills, and creative thinking to drive organic traffic and improve search engine visibility.

    Essential Duties & Responsibilities

    · Support SEO Strategy: Assist the Senior SEO Manager in developing and executing comprehensive SEO strategies to improve organic search rankings, drive traffic, and enhance online visibility.

    · Collaboration with SEO Agency: Work closely with our SEO agency to implement strategies, brief new content optimisation, review performance metrics, and ensure alignment with our SEO objectives. Communicate all business priorities and ensure all deliverables align to the brand objectives.

    · Optimization: Help with day-to-day SEO activities including keyword research, content optimization, meta data creation, and internal linking to ensure ongoing website optimization and performance improvements.

    · Coordination with Internal Teams: Collaborate with the internal visual merchandising and content teams to ensure SEO best practices are integrated into website design, content creation, and marketing initiatives.

    · Competitor Analysis: Support with competitor analysis to identify SEO trends and opportunities. Utilize insights to refine our SEO strategy and maintain competitive advantage.

    · Keyword Research: Perform in-depth keyword research to identify high-potential keywords and opportunities for content optimization. Utilize keyword insights to drive content creation and inform SEO strategies.

    · Long-term Strategy Development: Assist in the development of long-term SEO strategies and forecasts based on industry trends, algorithm updates, and business goals.

    · SEO Performance Reporting: Generate regular reports on SEO performance metrics, including traffic, rankings, conversions, and ROI. Analyse data to identify areas for improvement and make data-driven recommendations.

    Experience, Skills & Knowledge

  • Minimum of 2 full strategic cycles in SEO, preferably in an e-commerce or digital marketing environment.
  • Proven track record of implementing successful SEO strategies and driving organic search traffic growth.
  • Strong understanding of SEO best practices, search engine algorithms, and industry trends.
  • Experience with SEO tools such as Google Analytics, Google Search Console, Botify
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Effective communication and collaboration skills, with the ability to work cross-functionally and manage relationships with internal and external stakeholders.
  • Detail-oriented mindset with the ability to manage multiple tasks and prioritize effectively in a fast-paced environment.
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