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    Creative Designer Junior - Bristol, United Kingdom - Tag

    Tag
    Tag Bristol, United Kingdom

    4 days ago

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    Description

    Reports to:
    Head of Global Design

    We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.

    We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.


    In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London.

    As dentsu's acquisition of Tag significantly expands content delivery capabilities, Tag's expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

    Tag and dentsu bring together our innovation and technology infrastructure to help solve clients' toughest challenges.

    United in business acumen, we share similar core values, company culture, and embrace a vision "to be at the forefront of people-centric transformations that shape society.

    The Designer role develops creative and effective design solutions for customer materials through both print and digital media.


    • The Designer will be the consumer champion in Design and will be responsible for leading brand and Experience design Tactically and Operationally across the entire consumer experience Journey.

    They will do this by applying design principles to all aspects of marketing and branding; Visual Positioning, Visual Brand Language, Experience Design, Consumer Journey mapping, UX/UI Design, Sensory Design, Sustainable Design, Inclusive Design, Master Designs & Design Guidelines to ensure high quality and consistency across multi region, multi market and single market brands culminating in the creation of impactful and compelling Design work and Brand World Documentation.

    Bachelor's degree in Digital Arts/Graphic Design (or other related field) or equivalent years of experience
    ~2-4 years of relevant work experience in the graphic design industry
    ~ Excellent design knowledge and application.
    ~ Ability to storyboard, comp visual ideas within the creative process.
    ~ Conceptual creative and production skills with a good understanding of layout principles, aesthetic design concepts and typography.
    ~ Proven skills in the latest Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office, including Power Point

    Degree educated – BA - Design or equivalent experience
    Junior/Mid level design, marketing, development, innovation experience applied in business settings with demonstrated business success.
    Commercial acumen developed from experience of being part of a multifunctional team

    Design expertise including all aspects of Branding, Design & Innovation process, knowledge of design thinking and how this applies to the business, knowledge of global design culture, design communication, design organization and design structures in other industries, business and business processes understanding at strategic, tactical and operational level.

    Design experience in a FMCG environment
    Experience of other Design disciplines including brand, structural packaging, POS, expert, advertising, digital UX/UI, Environment
    Experience with qualitative and quantitative market and design research
    Experience with global and local design partners in global and local design projects
    Solid strategic thinking, commercial and marketing skills
    Experience successfully cooperating with people of different levels internally and externally multiple design partners.
    involvement in designs or other work requiring creative imagination
    Application of Design Thinking methodology, practice and tools.
    Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigor and risk

    Tobacco or FMCG sector experience
    Experience in Lifestyle branding
    Experience in a regulated market with complex legal and regulatory pathways.
    Experience with Circular Design principles
    Working with Inclusive Design principles
    DTC Digital Design and Development
    Understanding and experience in how design change can affect the brand business model (metrics and measurement)
    Experience of managing design budget over categories and brands

    Conceptualize and produce online and offline collateral for marketing and sales, including original campaigns, direct mail, brochures, print and banner ads, product sheets, PowerPoint presentations and more.

    Work closely with marketing and design teams to understand the business needs.
    Formulate forward-thinking concepts and render designs for multimedia campaigns while always elevating our client's brand

    Responsible for the design and production of a diverse range of graphic, print, and digital media collateral to support client needs.

    Identify fresh and innovative design solutions that push the boundaries of the brand and explore more effective formats and/or media channels.

    Understand the restrictions and limitations of the designs deliverable process and manage team expectations (where appropriate) through providing education in relation to design limitation and/or restrictions

    Responsible for ensuring brand consistency and quality while offering a fresh approach to design, artwork, digital and print output.

    Provide effective visual solutions by executing creative requests and creative projects.
    Supports Head of Design and Experience and Brand Design Team on the Development of Multi-Regional Brands, Regional Brands Local Brands, Corporate Brand and NGP category with:

    Defining Long-term (3 year) and short-term (1 year) Design initiatives for multi-regional brands, Regional and local brands across Combustibles and NGP portfolio.

    Designing consumer preferred creative work across an experience journey
    Designing brand Design ambition and vision on all aspects of the marketing mix
    Designing brand elements across all touchpoints and moments that matter.
    Designing Brand Worlds, PPT, conference materials, toolkits, social and digital content etc.


    As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.

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