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    Head of Brand Marketing - London, United Kingdom - TELUS Agriculture & Consumer Goods

    TELUS Agriculture & Consumer Goods
    TELUS Agriculture & Consumer Goods London, United Kingdom

    Found in: Jooble UK O C2 - 3 days ago

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    Description
    TELUS Agriculture & Consumer Goods is a great place to work. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.
    We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

    As a senior member of the Brand & Customer Marketing team, the Manager, Customer Marketing - Agribusiness will play a vital role in leading the team responsible for demand generation for our Agribusiness solutions.

    Leading the development and execution of all demand generation efforts, including ABM, content and event marketing; working in collaboration with the digital promotions team to deliver results
    Translating overall business unit objectives and targets into goals and plans for the Agribusiness marketing team
    Working in collaboration with the brand team and agency partners to deliver content and creative that is customer-focused, compelling and on-brand
    Regularly engaging a wide range of stakeholders across sales, product marketing, product and customer success to develop strategies, messaging, and processes that drive buy-in and collaboration between sales and marketing throughout the funnel
    Managing weekly and monthly reporting on KPI's to senior-level stakeholders across the organization. Identifying, building and managing strategic partnership programs across the industry, ensuring maximum value is captured
    Supporting the harmonization of acquired brands and teams into the larger Marketing and Revenue Operations team
    Driving team engagement and professional development of members of the Agribusiness and larger Brand & Customer marketing team
    Building processes, tools and ways of working that support high-quality, efficient and collaborative work across the sales, marketing, product and customer success teams
    Judiciously managing the expenditures and ROI of the Agribusiness marketing budget
    10+ years experience in a marketing related role
    ~ Experience influencing decision making across diverse business teams, along with the ability to turn data into meaningful insights and action plans
    ~ Must be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation skills
    ~ A collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the business unit
    ~ Experience in the Agriculture industry (retail or manufacturing) industry an asset
    ~ Marketing experience in a SaaS role considered an asset

    Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

    TELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We offer accommodation for applicants with disabilities, as required, during the recruitment process.
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