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    Sr Brand Strategist - London, United Kingdom - Matthews International

    Matthews International
    Matthews International London, United Kingdom

    8 hours ago

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    Description

    ABOUT THE ROLE

    Developing powerful ideas that set the direction for our clients' brands and provide the vision for our creative TTL and BTL solutions. An integrated role but with a digital first approach, you will propose campaign plans for a range of European markets and sectors from FMCG to Finance, to emerging Tech. You will be able to create big ideas as well as execute with an eye for detail. Experience of, and a strong interest in, branding and creative campaigns in the FMCG space is necessary; B2B communications experience is a bonus.

    Collaborating closely with the Creative Director and wider Design and Client Service teams on all client briefs, you will use your strong storytelling skills and endless curiosity to uncover unique insights and propose powerful propositions for campaigns and comms.

    Actively being the expert in what makes consumers tick, you are adept in preparing and hosting workshop and stakeholder interviews as well as maintaining detailed awareness of market trends and marketing developments.

    KEY TASKS OVERVIEW

  • Conducting extensive research (qualitative, interviews, desktop) and digesting findings into relevant, actionable insights
  • Solving client brand challenges, from brand identity, journey and portfolio mapping to NPD launches and BTL solutions
  • Leading in the strategic development of campaign, content and BTL marketing comms responses for clients in the FMCG, Finance and Tech space
  • Translate insights into clear and engaging briefs and propositions
  • Lead on the response to the brief, creating client presentations and analysis documents
  • Work alongside creative teams and copywriters to execute concepts on brief
  • Collaborating with other SGK offices (Germany, Paris, USA, Japan, Australia) to bring local market insights to the fore
  • Supporting new business teams on proposals
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