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Royal Tunbridge Wells

    Performance Marketing Manager - Royal Tunbridge Wells, United Kingdom - AXA

    AXA
    AXA Royal Tunbridge Wells, United Kingdom

    1 week ago

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    Description
    Closing date: 16/05/2024

    Career area: Marketing & Communications

    Specialism: Marketing & Communications (including Digital)

    Salary: Up to £45,000 dependent on experience

    It's an exciting time to join the Marketing team here at AXA Global Healthcare, as we have a new role created as a Performance Marketing Manager to drive the development and effective implementation of a lead generation plan, across the complete value chain for Individuals and SMEs direct.

    At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work part of your week away from home, with at least one day a week at our Tunbridge Wells office.

    What you'll be doing:

  • Manage and deliver a range of multi-channel and multi-lingual digital paid marketing campaigns to deliver leads targets for direct individual and SME clients (B2C and ABM lead gen marketing)
  • Put in place and manage a paid media remarketing activity to support renewal targets of direct individual and SME clients
  • Constantly optimise the performance of the lead gen activity as well as the sales funnel UX, for renewing customer journeys and quote and buy conversion rates. Lead the optimization of paid media spend to improve marketing effectiveness and ROAS
  • Define and optimise the paid media plan with the digital marketing agency, putting in place a robust A/B test plan to constantly test new channels and optimise existing activity. Roll out new digital paid channels such as Programmatic Display or Connected TV
  • You'll implement an affiliates strategy and testing new affiliate opportunities and lead the paid media activity and launch campaigns for key strategic and transformation initiatives
  • Manage the enhancements to the acquisition content on website, drive improvements to SEO performance, working with the web, content and copy teams
  • Lead brand awareness activity and deliver at least one digital brand campaign per year
  • You'll manage digital reporting, maintain performance reports and full lead gen funnel analysis, oversee roll out of GA4
  • Develop and manage a high performing team of performance marketing professionals, nurturing talent, addressing performance issues proactively and encouraging personal development
  • Be the main point of contact on a day-to-day basis for the digital marketing agency

    • Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we're able to effectively manage interest. Therefore, if you're interested in joining us at AXA, please don't hesitate

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