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Walsall

    Marketing and Brand Manager - Walsall, West Midlands, United Kingdom - Walsall Council

    Walsall Council
    Walsall Council Walsall, West Midlands, United Kingdom

    4 days ago

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    Description
    Marketing and Brand Manager (Communications Business Partner)

    Job Type:
    Permanent, Full time

    Here at Walsall Council we are doing things differently and we have an ambition to transform the marketing approach.

    £5bn has been secured to transform Walsall and we now need a Marketing and Brand Manager to showcase our people, our place and our Council.

    We will build on our proud industrial heritage and build a borough fit for the future.

    If you're an ambitious marketer with a passion for shaping the plan, working across the full marketing mix and a desire to do things differently, we'd like to hear from you.

    We're looking for an aspirational marketing or brand manager with experience of using a broad range of marketing and communications techniques to create and evaluate campaigns.

    This role will focus on marketing implementation and will be part of the wider Communications team within the Council.

    The successful candidate will report into the Head of Marketing and Brand and will have the ability to inspire and develop our marketing approach.

    Working with the Head of Marketing to shape the marketing plan, identifying opportunities to promote the Council and the borough
    Development and delivery of transformational marketing campaigns in line with our Council Plan
    Develop income generation strategies through the promotion of events and services
    Working with communications and social media managers to ensure campaigns are integrated to achieve maximum impact
    Helping to manage the reputation of the Council through focusing on proactive & reactive PR and media relations
    The robust evaluation of all marketing activity and utilising learnings to shape future activity
    Lead the implementation of the brand strategy and ensuring the brand identity is used at all touchpoints
    Support the wider Communications and Marketing team goals and help raise the team's profile within the organisation
    Experience of using a broad range of marketing and communications techniques to create and evaluate campaigns

    We can offer a range of brilliant benefits including hybrid working and opportunities to develop within a team of marketing and communications specialists.

    Working arrangements in most jobs are flexible (you may work flexitime, full or part time and job sharing is usually available) and you can expect generous holiday entitlements, a first class pension scheme and plenty of opportunities for training and personal development.

    Please click the APPLY button to be redirected to the council's website to complete your application.

    Marketing Lead, Brand Manager, Marketing Campaign Manager, Marketing Supervisor, B2B Marketing, Senior Marketing Coordinator, Digital Marketing, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist, Communications Manager, Communications Specialist, Communications Manager, Marketing Business Partner, Communications Business Partner may also be considered for this role.

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