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    Marketing and Brand Manager - Walsall, West Midlands, United Kingdom - We Manage Jobs(WMJobs)

    We Manage Jobs(WMJobs)
    We Manage Jobs(WMJobs) Walsall, West Midlands, United Kingdom

    4 days ago

    We Manage Jobs(WMJobs) background
    Description
    Marketing and Brand Manager - Ref: SS00224

    (Communications Business Partner)

    £Here at Walsall Council we are doing things differently and we have an ambition to transform the marketing approach. £5bn has been secured to transform Walsall and we now need a Marketing and Brand Manager to showcase our people, our place and our Council. We will build on our proud industrial heritage and build a borough fit for the future.


    If you're an ambitious marketer with a passion for shaping the plan, working across the full marketing mix and a desire to do things differently, we'd like to hear from you.

    We're looking for an aspirational marketing or brand manager with experience of using a broad range of marketing and communications techniques to create and evaluate campaigns.

    This role will focus on marketing implementation and will be part of the wider Communications team within the Council.


    The successful candidate will report into the Head of Marketing and Brand and will have the ability to inspire and develop our marketing approach.

    Working with the Head of Marketing to shape the marketing plan, identifying opportunities to promote the Council and the borough
    Development and delivery of transformational marketing campaigns in line with our Council Plan
    Develop income generation strategies through the promotion of events and services
    Working with communications and social media managers to ensure campaigns are integrated to achieve maximum impact
    Helping to manage the reputation of the Council through focusing on proactive & reactive PR and media relations
    The robust evaluation of all marketing activity and utilising learnings to shape future activity
    Lead the implementation of the brand strategy and ensuring the brand identity is used at all touchpoints
    Support the wider Communications and Marketing team goals and help raise the team's profile within the organisation

    We can offer a range of brilliant benefits including hybrid working and opportunities to develop within a team of marketing and communications specialists.

    Legislation imposes restrictions on political activity for certain local government employees.

    This position is designated as a politically restricted (sensitive) post as set out in Part 1 the Local Government & Housing Act 1989 and the Local Government (Political Restrictions) Regulations 1990 (LGO(PR)R 1990) [SI 851] and S.30 of the Local Democracy Economic Development and Construction Act 2009.


    This post is covered by the Government's Code of Practice on the English Language Fluency Duty for public sector workers.

    The postholder will be required to communicate verbally with customers and provide advice and/or information in accurate spoken English.

    When completing your online application form, you will be asked to enter supporting information. See our Information for Applicants leaflet for further information. #
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