- Development of a strategic marketing and communications plan, aligned to business plans, people strategy and social value strategy to support key objectives including growth, recruitment, and retention.
- Manage and develop the Group's media relations and PR activities with external agencies.
- Uphold and protect the values and reputation of the group, and ensuring communications and engagement is well planned, aligned and appropriately managed.
- Monitor, audit, and evaluate communication plans to ensure alignment with Group objectives.
- Prepare, manage, and present complex, sensitive and often contentious messages internally and externally using a range of media.
- Establish and communicate key messages and objectives to promote a positive image and when necessary, limit adverse publicity using a range of media ensure they stand up to scrutiny.
- Be the custodian of brand creative, narrative, tone, and guidelines, ensuring consistency and appropriateness of outputs.
- Content creation, preparing, writing, and editing external materials e.g. employee onboarding, collateral, company presentations, thought leadership articles, newsletters, press releases, blogs, videos, etc.
- Stakeholder Management, collaborate with stakeholders across the business so they understand our positioning and what our brand stands for.
- Storytelling, identify, frame, and bring to life stories that brings our vision to life and strengthens our reputation.
- Create, deliver, and evaluate internal communications ensuring they effectively reflect key messages and position and promote Group and or divisional activities.
- Convert highly complex and sensitive information, where co-operation, agreement or understanding is required, and relaying to employees in a way that is appropriate and considered.
- Support the people strategy with effective internal communication ensuring effective two-way communication and employee voice.
- In partnership with the People team, support the recruitment, retention, and employer brand (EVP) by raising the profile and awareness of people related content aligned to values and culture.
- Create, develop, and advise on film/video projects to support project and internal communications.
- Develop internal communication champions and providing training and support where required.
- Create, deliver, and evaluate external communications ensuring they effectively position and promote Group and or divisional activities.
- Support leaders to raise their external profile and create thought leadership content to support their business strategies.
- Create and produce engaging content (holding editorial rights) of key external corporate publications
- Work with the CEO, GMT, and senior leaders to establish and maintain a positive profile for the Group and its divisions.
- Protect the reputation of the Group and its businesses.
- Work together with the Crisis Leadership team in respect of any public interface following any incident or issue to mitigate the communications and therefore business impact of issues and incidents.
- Agency Management; be responsible for the direction, output, and performance of PR agency.
- Custodian of the Group websites, developing, creating, and initiating content, updates, security, and stability.
- Custodian of the Groups social media pages, ensuring content is engaging, relevant and aligned to key messages, values, ethos, and branding.
- Provide reports and statistics on website, social media, and communication performance, advising on search engine optimisation.
- Has a high degree of autonomy, making decisions, as appropriate, which may have a significant impact on the Group's reputation.
- Is experienced in assessing challenges and risk in order effect appropriate decision making.
- Is able to build good relationships across a broad spectrum of stakeholders.
- Is able to speak with authority on the on and offline media landscape in relation to the business.
- Understands laws and regulations surrounding the function and its outputs, including copyright, GDPR and digital compliance.
- Is able to demonstrate business continuity and crisis management experience.
- Has knowledge and experience in segmenting audiences and assessing traits to deliver successful campaigns.
- Has excellent written communications skills, including copy writing and ability to write for different audiences across internal, press, digital and print media.
- Has the ability to proactively work with and contract manage external agency resource.
- Ideally has a relevant degree / professional qualification desirable or equivalent relevant experience (although not essential)
- Ideally is a member of professional bodies desirable i.e. CIPR or CIM.
- Company car / car allowance scheme. A cash car allowance or equivalent for company car, we are working towards 100% hybrid / electric vehicles.
- Generous Pension. 6.5% employer contribution of your salary into your pension to help you save for the future. Contributions rise with service.
- Enhanced annual leave starting at 26 Days + bank holidays rising with service
- Enhanced Paid Family Leave including maternity, paternity, adoption, fertility, compassion, bereavement, crisis, emergency dependants, and much more
- Learning and development - we offer a range of learning opportunities to develop talent at all levels within our business focussing on technical competence, upskilling, compliance and governance and career development.
- Group Income Protection – 50% of your salary covered for 3 years for long term illness
- BUPA - optional scheme and can include your family to the scheme (50% contribution)
- Health Plans - optional, including dental, cash health plans and critical illness
- EAP – Employee Assistance Programme through Health Assured, supporting you and your family with advice, guidance and counselling on a variety of areas such as health, fitness, home life, finances and much more.
- Mental Health support – through the Thrive app , approved by the NHS, provides tools, to tackle, prevent and manage common stressors such as sleep, bereavement, work issues etc. Also provides relaxation, breathing and meditation techniques and measures impact.
- Savings scheme – Put aside an affordable amount for a rainy day in the future
- Recognition awards – awards for long service and special birthdays
- Onsite Nursery – we have a subsidised, Ofsted rated "Good" nursery on site at Head office
- Onsite free gym – we have a gym on site at Head Office – free to use
- Company Doctor – for when you can't get to see your own GP or if you have any health concerns
- A comprehensive health and wellbeing strategy focussed on physical, emotional, financial and career wellbeing
- A wide range of enhanced benefits to support your well-being and work-life balance
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Group Marketing and Communications Manager - Preston, United Kingdom - Eric Wright Group
Description
Job AdvertWe're looking for a Group Marketing and Communications Manager to oversee, drive and enable all marketing and communications activities across the Group. This is a fantastic opportunity to make a real difference.
Our business is truly special; part of the Eric Wright Group, and wholly owned by the Eric Wright Charitable Trust, we are a commercially focused business with a social purpose. Forward thinking and people focussed, we retain our traditional values and are extremely proud of our dedicated, passionate and friendly colleagues who live our values and work hard to make a difference every day. Our business would not be the business it is today without its people, we strive to develop and nurture talent, provide a positive healthy environment empowering our people to be the best they can be.
What will you do?
This is a true generalist role. You lead a small team and will build relationships across the group and work with leaders to advise, guide and provide a great marketing and communications service.
Responsibilities include
What we're looking for?
Its essential you have demonstrable experience in all areas of marketing, PR and internal communications. A self starter, you will be versatile and able to build relationships across a broad spectrum of leaders and businesses and have a broader awareness of the economic and political landscape, and how it may impact the Group from a marketing and communications perspective. We are looking for someone who,
In return we offer...
Our Core Values are: Respect | Trust & Integrity | Quality | Talent | Reliability
At Eric Wright Group, our clients come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, who share of values, not just because it's the right thing to do, but because it makes our company stronger.
Department EWG Contract type Full time Hours 37.5 Salary Competitive Benefits Competitive salary, car or car allowance, pension, income protection, free gym on site, subsidised nursery and much more.
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