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    Implementation Analyst - Birmingham, United Kingdom - Harnham

    Harnham
    Harnham Birmingham, United Kingdom

    1 week ago

    Harnham background
    Description
    Job Description CRM ANALYST
    SOUTH BIRMINGHAM (hybrid)
    £Supporting customers across the UK both in-store and online, this is an excellent opportunity to oversee the full campaign management process of this CRM analytics function.

    With a powerful loyalty scheme and different product offerings, the Analytics function supports various projects for the business.

    As the CRM Analyst, on the day-to-day, you will be:
    deep-dive analysis into data to segment the database for better understanding of the customer database
    email marketing campaigns to assess performance – looking at open and click rates, to measure success and attribute sales to email campaigns
    testing campaigns to assess performance and share insights on test results
    the customer database to analyse customer behaviour and create actionable insights to feed into CRM reporting and one-off projects

    skills in SQL for data analysis, manipulation and coding, and data visualisation for reporting and sharing insights
    testing experience for measuring success
    CRM analytics or campaign analytics experience for understanding the customer base, analysing campaign performance and omnichannel marketing effectiveness
    analysis on the customer journey from acquisition through to retention

    benefits package – bonus, pension, etc.
    working – twice a week in the office south of Birmingham
    parking as it's easiest to drive to the office
    excellent team culture and business name for the CV, as well as great experience working across their loyalty scheme and customer data

    role is only for applicants who reside in the UK due to the requirement of a presence in-office
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