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    Performance and Intelligence Partner - London, United Kingdom - Easyfairs

    Easyfairs
    Easyfairs London, United Kingdom

    2 weeks ago

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    Description
    No agencies please.
    Do you want to be an integral part of a growing digital team disrupting the status quo of events?
    Are you excited at the thought of managing leading brands websites and leading SEO strategies?

    We have a great new role for a driven, energetic and passionate Website and SEO Partner to further their career in the world's largest privately owned exhibition company, working across a wide and varied global portfolio of events.

    The digital marketing team is at the heart of this growth, and we are delighted to be creating an exciting new role to support new projects and our growing portfolio of events.

    The Website and SEO Partner will act as the regional expert in both channels and enable, across our portfolio of brands, all websites and SEO to work seamlessly together as part of a wider digital ecosystem to enable us to fulfil our vision of developing best in class digital assets.

    A successful candidate will ensure we increase website traffic, conversion, dwell time and engagement for each of our websites through a careful balance between brand content and conversion tactics.

    This individual will possess technical website management experience (WordPress) with the ability to integrate SEO strategies, best practice and planning.

    community platforms, subscription technology and payment software. You will also manage domains, cookie messaging software and server migrations.

    We have multiple exciting brand launches planned and you will lead on the successful launch of all future websites – some required in multiple languages.

    Working closely with the design team to build pages, templates, and a system to ensure consistency across the websites and make it easy for other contributors to update and add new content directly (e.g., page content, landing pages, blogs, news, etc.).

    The role will require excellent stakeholder management, producing monthly trackers and regional reports, presented back to the Head of Digital and event marketing teams.

    Based in Twickenham, the role sits within a central Marketing Intelligence Team and will report to the Head of Digital.

    UK, Spain, Portugal, Italy, France and Algeria), covering the marketing of; exhibitions, conferences, awards and magazines.


    Websites:

    • Management of existing websites and launch projects.
    • Development of website strategies to drive year-on year growth across KPI's, support marketing campaigns to improve traffic and lead generation - including growing prospects and subscribers.
    • Collaborating with key internal staff and management to ensure the website aligns with brand strategy and meets business standards.
    • building & amending pages, troubleshooting and resolving issues & bugs.
    • Executing website bi-annual audits, including but not limited to responsiveness & content.
    • Working with the marketing team to review and update content as needed.
    • Proactively identifying new software/plugins to be used to increase UX and content offering.
    • Management of cookie messaging software.

    SEO:

    • Management of SEO strategies.
    • Generating and implementing SEO recommendations.
    • Ensuring web content is appropriately tagged and has correct metadata for SEO.
    • Staying at the forefront of competitors' SEO & SEM strategies and tactics.
    • Staying up-to-date with the latest website and SEO trends and tools for improvement of current and future initiatives.
    Working with the Head of Marketing to build out website and SEO targets. Implementing consistent reporting and benchmarking of website and SEO based KPI's - providing commentary and insights.


    • Facilitating digital marketing upskilling sessions across the regional team.
    • Building a collaborative relationship with the event teams.
    • 2 – 3 years' experience in a website associated role.
    • Strategic individual – with proven experience in website and SEO strategy creation.
    • Experience in analysing data, website analytics and SEO performance - recommending improvements.
    • Proven experience in rolling out website changes; Highly analytical - ability to drill into data to assess performance and effectiveness – data driven.
    • Experience with Wordpress, Google Analytics and Google Tag Manager is essential.
    • Experience on the following software is beneficial: Elementor, Wordpress, Memberpress, Moz, SEM Rush, Google Optimise.
    • University degree in a relevant field
    Easyfairs is the largest privately owned pan-European event company.

    We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden.

    Our passion is to bring business communities and communities of interest together.

    We strive to "easify" the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach.

    We were named Belgium's "Entrepreneur of the Year" in 2018 and Deloitte has named us a "Best Managed Company" five years running The company is ranked 19th in the list of the world's leading exhibition companies.

    Where talent development and having fun are part of our company values, Easyfairs is a very dynamic and exciting company to be part of, with over 750 lively and energetic team members.

    We offer not only an exciting opportunity to be part of this epic journey, but also fantastic career development. Birthday day off
    Flexible working as well as hybrid working
    Fully stocked beer & wine fridge in the office
    Cycle to work scheme
    Interest free travel loans
    Free online academy to focus on professional development and upskilling
    Specialist external performance coach services available to all employees
    Employee assistance programme
    24/7 access to our virtual GP service
    Long service awards
    Pension as well as offering salary sacrifice
    Life cover

    Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in.

    We do not discriminate against any employee or applicant for employment on the basis of race, colour, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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