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CRM Consultant - London, United Kingdom - Harnham
Description
Job Description CRM Manager - Contract£ per day
Outside IR35
8 months
London
A global media comapny are looking to recruit a CRM Manager contractor with Braze experience on an initial 8 month contract.
Key Responsibilities:
Develop and execute comprehensive CRM strategies using Braze to enhance customer engagement and retention.
Segment customer data and personalize communications to maximize relevance and effectiveness.
Create automated workflows and campaigns to nurture leads, onboard new users, and re-engage inactive customers.
Monitor campaign performance and conduct A/B tests to optimize messaging, timing, and channel effectiveness.
Collaborate with cross-functional teams, including marketing, product, and analytics, to align CRM initiatives with overall business objectives.
Stay informed about industry trends and best practices in CRM and customer engagement to continuously improve our strategies.
Experience Needed:
Proven experience managing CRM initiatives, preferably in a media or digital marketing environment.
Proficiency in Braze or similar CRM platforms, with a deep understanding of its features and capabilities.
Strong analytical skills and experience using data to drive decision-making and measure campaign effectiveness.
Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
Creative thinking and a passion for developing innovative strategies to engage and delight customers.