- Guides others to deconstruct and extract the strategy from a well-written marketing plan.
- Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.
- Gains organizational alignment to the marketing plan with key stakeholders.
- Collaborates with other divisions to gather and implement best-practices .
- Evaluates strategy throughout the process and proposes adjustments and enhancements .
- Coaches others on the market positioning and strengths/weaknesses of key competitors.
- Shares marketing intelligence and information with team
- Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
- Compares, contrasts, and anticipates the different types of competition that will be faced in the future.
- Gathers, interprets, and presents market insights to key business stakeholders.
- Intimate knowledge customer needs.
- Coaches the team to gathers and present relevant customer segmentation and value proposition data.
- Guides sales teams and leaders on how to tailor efforts to meet specific market needs.
- Develops and executes plans for collecting Voice of Customer and Voice of Sales on products, services and market trends.
- Influences go-to-market direction based on marketing insights .
- Improves methods for maintaining customer feedback/ responsiveness.
- Initiates and drives new products and services based on changing customer needs.
- R esponds to market dynamics and shifts so as to maintain competitive advantage.
- Understands P&L and owns the marketing budget for the region
- Trains team on established organizational practices in budgeting.
- Challenges teams to employ segmentation methods to improve commercial efficiency.
- Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.
- Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
- Coaches teams to use customer insights to validate segmentation work.
- Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
- Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
- Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.
- Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
- Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims
- Guides teams in allocating resources to change the loyalty mix of the brand
- Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
- Guides teams in linking the marketing budget to customer acquisition and retention objectives .
- Guides teams through a category definition exercise, challenging conventional thinking as appropriate .
- Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.
- Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.
- Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions
- Coaches junior colleagues in choosing proper delivery methods for complicated training situations.
- Coaches others on sales forecasting methods and tools.
- Coach the team on the meaning and importance of PLCM
- Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
- Identifies opportunities to modify pricing strategy based on market conditions and PLCM.
- Articulates desired communications outcomes consistent with marketing strategy to MarComm team
- Makes sure the team understands the different channel strategies and associated business implications.
- Consults on the benefits, risks and considerations for multiple marketing channels.
- Supervises others in their use of data collection, analysis, and reporting tools.
- Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
- Uses measurements to drive improvement in a number of different ways.
- Develops an effective KPI strategy for the business.
- Evaluates strategy throughout the process and proposes adjustments and enhancements.
- Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.
- Teaches others the analytical concepts and techniques used and their application to business decisions.
- Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
- Responsible and accountable for actions promoting an environment that fosters personal growth and development.
- Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
- Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
- Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
- Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
- Demonstrates financial acumen.
- Bachelor's degree required
- 8+ years of work experience required
- 5+ years medical device and marketing experience preferred
- 2+ years of people management experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
- Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects
- Coordination of eye, hand and foot movement with an ability to grasp by hand and meet cognitive demands to include visual and auditory discrimination / memory, reading ability and memory retention ability.
- Exercise discretion and independence when applying professional expertise
- Must be able to manage time, projects, stress and conflict
- Must possess strong interpersonal skills including written and oral communication
- Must be able to bring tasks through to completion with minimal supervision
- Must have the ability to prioritize work and keep detailed and confidential records
- Must be able to communicate / present to large groups of people
- Must possess unwavering ethics & integrity in a competitive and demanding work environment
-
Specialist Registrar
3 days ago
University College London Hospitals NHS Foundation Trust London, United KingdomFurther opportunities to attend main theatres and support the consultant team will be offered. · There are no timetable weekend, evening or on-call commitments · This post is based predominantly in the outpatient setting, supporting ENT H&N clinics in the Royal National Ear, Nose ...
-
Sales Associate H&n
2 days ago
Stryker Corporation London, United Kingdom**Why join Stryker?**: · Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location s ...
-
Clinical Lead Specialist Speech and Language
1 week ago
Imperial College Healthcare NHS Trust London, United KingdomImperial College Healthcare NHS Trust is looking for an experienced Speech & Language Therapist to join our SLT service and to lead the SLT Head & Neck team at Charing Cross hospital site. The SLT team aims to provide an excellent and responsive service to adults referred with sw ...
-
University College London Hospitals NHS Foundation Trust London, United KingdomAn exciting opportunity is now available for a highly motivated, enthusiastic Speech and Language Therapist wishing to develop and extend skills in assessment and treatment of communication and swallowing disorders related to Head and Neck and Thyroid Cancer. · The post is based ...
-
Sales Specialist
2 days ago
Serramenti Brombal London, United Kingdom**Position Description** · **I.** **Position Identification**: · **Position Title**: Sales Specialist · **Reports to**: Director of Global Sales · **Salary Range**: £ 23, ,000 depending on experience. · **Supplemental pay type**: Commission pay. · **I. Position Summary**: · The s ...
-
Personal Assistant
27 minutes ago
career moves group London, United KingdomTemporary · - London, Greater London, South East, England · - Posted 1 hour ago · - £14 - £16 per hour GBP / Year · - Category: Office Support · - Industry: Advertising & Marketing · - Experience: Mid-range · **Share job**: · - FacebookTweetPinLinkedIn · **Personal Assistant** · ...
-
Reception and Clerking Assistant
27 minutes ago
The 36 Group London, United Kingdom**THE 36 GROUP - JOB DESCRIPTION** · **ROLE TITLE: Reception and Clerking Assistant** · REPORTS TO: ?? · LOCATION: 4 Field Court, WC1R 5EF · SALARY: Confidential (as per contract of employment) · **1. PRIMARY RESPONSIBILITIES ** a. Based at front of house, provide a welcoming and ...
-
Customer Service Assistant
1 week ago
Cineworld Group Plc Hackney, United Kingdom**Customer Service Assistant - Hackney Picturehouse**: · Location · Hackney · Business Area: · Picturehouse Cinemas · Job type: · Part Time Contract · Contact name: · Dan Taylor · Job ref: · 071476 · Published: · 25 minutes ago · **Customer Service Assistant - Hackney Picturehous ...
-
Customer Service Assistant
1 week ago
Cineworld Group Plc West Norwood, United Kingdom**Customer Service Assistant - West Norwood**: · Business Area: · Internal, Picturehouse Cinemas · Job type: · Flexible Hours · **Salary**: · 10.95 · Job ref: · 061616 · Published: · about 1 hour ago · **Customer Service Assistant - West Norwood Picturehouse** · **West Norwood Li ...
-
Senior Business Analyst
1 week ago
VALLUM ASSOCIATES LIMITED City of London, United Kingdom**_KEY PURPOSE OF THE JOB_** · The Senior Business Analyst role will play an integral part of the delivery team implementing our policy and claims administration software products. The role requires a customer focused approach to the full range of business and functional analysis ...
-
Customer Service Assistant
1 week ago
Cineworld Group Plc Bromley, United Kingdom**Customer Service Assistant - Bromley Picturehouses**: · Business Area: · Picturehouse Cinemas · Job type: · Part Time Contract · **Salary**: · £10.95 · Job ref: · 067176 · Published: · 3 months ago · Startdate: · £10.95 per hour hours per week (contracted minimum hours will be ...
-
Epsom and St Helier University Hospitals NHS Trust Carshalton, United Kingdom**NHS Medical & Dental: Senior Clinical Fellow**: · **Main area** · - Head and Neck Surgery · - **Grade** · - NHS Medical & Dental: Senior Clinical Fellow · - **Contract** · - Fixed term: 12 months · - **Hours** · - Full time - 40 sessions per week · - **Job ref** · - 343-MED-657 ...
-
Marketing Manager Medical Devices
2 weeks ago
Stryker Corporation United KingdomManager, Marketing, H&N/ENT/IVS page is loaded Manager, Marketing, H&N/ENT/IVS · Apply locations Newbury, United Kingdom London, United Kingdom Manchester, England Birmingham, England time type Full time posted on Posted Yesterday job requisition id R510261 Work Flexibility: Rem ...
-
ICON Plc United KingdomAt ICON, it's our people that set us apart. Our diverse teams enable us to become a better partner to our customers and help us to fulfil our mission to advance and improve patients' lives. · Our 'Own It' culture is driven by four key values that bring us together as individuals ...
-
Centre for Warmth Officer
1 week ago
DABD Dagenham, United KingdomJob Title: Centre for Warmth Officer · Responsible to: Welfare Services Lead · Hours: 35 hours per week · Purpose of the Job: · You will provide information and guidance to residents with regards to energy efficiency, fuel poverty, prevention of carbon monoxide poisoning & proces ...
-
Surgery - Ent (Consultant)
1 week ago
Triple West Medical England, United Kingdom Part timeWe have been assigned by one of the UK's more prestigious NHS Trusts to help them recruit a Consultant in ENT - Head and Neck on either a Substantive or an NHS Fixed Term basis for 12 months to join their successful ENT department. · The ENT department sits under the Surgical Ca ...
-
Technical support Engineer
5 days ago
Howden LLC United KingdomTechnical support Engineer page is loaded · Technical support Engineer · Apply remote type Hybrid locations Peterborough, England, United Kingdom time type Full time posted on Posted Yesterday job requisition id R Exciting Opportunity for a Technical Support Engineer. · We ar ...
-
Sales Associate H&N
1 week ago
Stryker Corporation United KingdomSales Associate H&N - London page is loaded · Sales Associate H&N - London · Apply locations London, United Kingdom Leatherhead, Surrey Woking, Surrey Guildford, Surrey Chertsey, Surrey time type Full time posted on Posted 2 Days Ago job requisition id R514366 Work Flexibility: ...
-
Area Sales Manager
1 week ago
CPJ Recruitment Hemel Hempstead, United Kingdom**Plumbing & Heating products into installers / sub contractors and Plumbing & Heating Merchants** · **Area Sales Manager** · **Area**:Northern Home Counties, Lincs, Essex & East Anglia · CB, PE, CO, CM, RM, SS, WD, NR, IP, EN, HA, NW, W, WC, EC, E, IG, SG, PE, AL, HP, LU, N · ** ...
-
Retail HR Specialist
1 week ago
The Foschini Group / TFG London London, United KingdomAre you passionate about HR and eager to make an impact on a global function? We are keen to appoint a German speaking International HR Coordinator to s u p p o r tt h eHR T e a m i n p r o v i d i ng effective HR Administration s u p p ort and advice to our colleagues in i nt e ...
Manager, Marketing, H&N/ENT/IVS - United Kingdom - Stryker Corporation
Description
Manager, Marketing, H&N/ENT/IVS page is loaded
Manager, Marketing, H&N/ENT/IVS
Apply locations Newbury, United Kingdom London, United Kingdom Manchester, England Birmingham, England time type Full time posted on Posted Yesterday job requisition id R510261 Work Flexibility: Remote or Hybrid or OnsiteEssential duties & responsibilities:
Developing the Strategy and Marketing Plan
Competitive Insights
Regional Marketing Insights
Customer Centric Development
Budgets
Value Prop Segmentation
Value Prop Targeting & Positioning
Evidence Generation
Marketing Objective
Source Volume and Strategic Objective
Sales Enablement
Sales Training
Forecasting/IBP
Supply Chain
Pricing
Communication Strategy
Marketing Channel
Effective ness Measurement
Customer Satisfaction
Business Analytics
Other
Education & special trainings:
Qualifications & experience:
Physical & mental requirements: