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    Programmatic Executive - Greater London, United Kingdom - Omnicom Media Group

    Omnicom Media Group
    Omnicom Media Group Greater London, United Kingdom

    1 week ago

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    Description

    Job Description

    The Programmatic team are part of the OMG Digital department that is the centre of excellence for OMG and our UK media agencies. We work with many large and innovative advertisers in the UK ranging across different categories of brands from entertainment, to FMCG, to beauty, to automotive, to finance as examples providing them with market leading media planning and buying services.

    Introduction to the role

    This role will provide you with training and the necessary foundations to build upon your career in digital media. As a Programmatic AV Executive you will be supporting your team to deliver video and audio campaigns for leading UK advertisers to reach their consumers with engaging and effective advertising. As a programmatic buyer you will be using platforms and technology to help buy digital media space in video environments like YouTube; and across digital audio environments like Spotify. You will learn how to use different demand-side platforms to set up, optimise, and report on a variety of different campaign types across audio and video environments.

    This role will provide you with practical training and experience to gain the confidence to:

    • Understand key digital media metrics used in planning and measuring digital campaigns
    • Learn the different advertising formats and publishers that are used in delivering audio and video campaigns
    • Plan how to use different digital environments and formats across YouTube, Video, Audio and Connected TV
    • Understand the benefits and reasons for using different demand side platforms by learning their features, advantages and how they connect with wider advertising technology
    • Understand the targeting settings and technology required to ensure campaigns comply with regulation, internal policies and ensure ads are delivered in brand suitable environments
    • Know how to use different audience data and targeting signals to deliver advertising to relevant consumers
    • Be able to recommend different inventory partners and media publishers based on the audiences and environments they reach

    Full training will be provided via internal onboarding programmes and the opportunity to be trained by globally renowned and market leading technologies such as Google, Amazon, and The Trade Desk. This is an exciting time to join the growing OMG UK Programmatic team as the world of audio and video is evolving rapidly and our media agencies continue to successfully win and grow business.

    What we are looking for

    You should have an interest in advertising and media and want to be part of the rapidly evolving world of digital media. You should have a basic understanding of the digital media ecosystem and how programmatic technology fits in. This role is hands on where you will be running your own campaigns by using different platforms, choosing audiences to target and which publishers to work with to deliver the advertising on behalf of our clients.

    Communication skills, and the ability to prioritise tasks across multiple projects to meet deadlines is important as you will be responsible for ensuring your campaigns deliver their goals. You should be excited to try new things, learn new technology and understand key developments within digital media.

    D&I statement

    At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

    We will process your personal data in accordance with our Recruitment Privacy Notice which is available on

    Be Your Best Statement

    We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Acquisition team member or if you would feel more comfortable, you can email us confidentially at: to let us know how we can support you.

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