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    Analytics Manager - United Kingdom - Publicis Groupe UK

    Publicis Groupe UK
    Publicis Groupe UK United Kingdom

    1 week ago

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    Description

    Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

    We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

    At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better.

    We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

    We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups.

    Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

    Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

    We are looking for a Analytics Manager ideally with media expertise to help realise some big industry-leading ambitions for our clients.

    The Analytics Manager is part a team of BI Developers, Campaign Analysts, and Reporting Specialists who together deliver robust, insightful analysis working solely on the Adobe client, under the agency brand.

    The team primarily focuses on campaign and media strategy, digital consumer behaviour, and digital marketing execution. Work with stakeholders and the client to understand analysis needs and priorities.

    Build and maintain a comprehensive catalogue of data from a variety of sources, both internal to Zenith and the client.

    Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems
    Directly liaise with key stakeholders to proactively overcome blockers and keep projects moving forward including organising and leading meetings
    Provide analysis and reporting support to the Media Activation team to ensure Adobe campaigns are optimised
    Experience in undertaking campaign analysis to identify areas for optimisation and strategic insights
    Experience in marketing analysis, including campaign evaluation and brand studies
    Experience in using advanced analytics to provide recommendations and data driven solutions
    Have a strong understanding of digital ecosystem
    Experience in bringing together different data sources to craft a compelling story
    Expert in presenting results of analysis to audiences with variable levels of data understanding
    Strong project management skills, taking a structured approach to ensure visibility and stability whilst also being able to run multiple projects at once
    Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial
    Comfortable presenting complex data analytics to a non-technical audience

    Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

    If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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