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    Commercial Analytics Manager - London, United Kingdom - Morson Talent

    Morson Talent
    Morson Talent London, United Kingdom

    3 days ago

    Default job background
    Full time Administrative
    Description

    New Role:
    Commercial Analytics Manager

    Location:
    Central London (onsite role)

    Key Skills:
    Commercial Analytics, Sports Marketing, Data Analytics, Excel, Financial Impact Metrics

    Exciting new role to join a globally renowned sports organisation as a Commercial Analytics Manager.

    On offer is a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays.


    The Purpose:

    The Manager will lead the Commercial Analytics team that is responsible for equipping the Club's Commercial Sales team with industry-leading narratives that showcase the unique opportunities delivered via a partnership with the Club.


    Key Responsibilities:

    • Utilising your subject matter expertise and strong analytical background, you will help shape the Club's proposition to prospective commercial partners. This will involve creating a robust data + analytics framework to enable a highly bespoke approach for each prospect.
    • This role is crucial to guiding the development of strategic partnerships during the sales process.
    • Analytics interpretation leading to implications is the name of the game and is what creates our competitive advantage.
    • Initial responsibility will be to create a roadmap to integrate new Commercial Analytics capabilities into the go-to-market process, which will require onboarding sessions with key stakeholders.
    • Line management of the Commercial Analysts will involve performance development responsibilities, technical upskilling and broader career mentoring
    • The typical workflow for the Commercial Analytics team is: Scoping sessions with Sales Managers. Overseeing and creating a value-add by shaping Commercial Analysts work. Briefing sessions with Sales Managers to present the findings.

    Key Skills Required:

    • Previous experience in an analytics leadership role and with a focus on marketing, sports marketing, sponsorship, financial modelling and/or economics.
    • An ability to maintain a strategic perspective for the Commercial Analytics team, whilst ensuring the consistent deliverables schedule.
    • Ability to create easily digestible but compelling presentations for non-technical audiences that effectively demonstrate the identified sales narratives.
    • An in-depth understanding of why companies / brands invest in sports marketing is essential and will involve experience with the following types of data.
    • Excellent analytical skills linked to a well-refined commercial acumen that generates actionable business insights from data.
    • Skills in Microsoft Excel (e.g. Pivot tables or VBA etc.), correlation analytics and /or regression analysis.
    For an informal discussion and full job on the role, please apply with CV.


    New Role:
    Commercial Analytics Manager

    Location:
    Central London (onsite role)

    Key Skills:
    Commercial Analytics, Sports Marketing, Data Analytics, Excel, Financial Impact Metrics
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