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    Senior Product Marketing Manager, International Segm - London, United Kingdom - Wolters Kluwer Health (Medical Research) Limited

    Wolters Kluwer Health (Medical Research) Limited
    Wolters Kluwer Health (Medical Research) Limited London, United Kingdom

    Found in: Talent UK C2 - 1 day ago

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    Full time
    Description

    Within Wolters Kluwer Health, the Clinical Effectiveness division is a fast-growing and innovation-driven healthcare information technology provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi.

    Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.

    As the Senior Product Marketing Manager of our International segment, you will join a team of Product Marketing Managers working together to optimize the growth of all of our products throughout the Clinical Effectiveness portfolio. This includes all of the flagship products currently sold globally, as well as emerging opportunities related to new products, product models, segments, and partnerships.

    For this role, we seek someone who shares our passion for improving patient outcomes and who is energized when solving complex problems. As a leader on the Product Marketing team, you will partner with the International segment product management lead to develop and refine the strategy for our International market, develop compelling positioning for new and existing products, monitor market and competitive trends, partner with product management to create strategic value-based messaging and lead the creation of deep provider customer relationships. You will work to size, scope and refine new products as part of early efforts to meet organizational growth goals.

    Key responsibilities

    Develop and apply market expertise to our portfolio of global products

  • Actively monitor healthcare trends, policies, and dynamics related to health ministries, academics, EMRs and providers. Communicate and apply those insights effectively to inform product development, packaging, positioning, and long-term strategy.
  • Engage with customers and customer-facing teams to deeply understand your buyers, users, segments, sales process, and use cases.
  • Forge relationships with key buyers to regularly garner feedback and gain trusted insights into their challenges.

    • Support segment strategy to grow our global footprint

  • Assess and evaluate opportunities to optimize the product strategy and packaging for generally available products
  • For emerging solutions, product models, and/or segments, partner with product management to contribute to value propositions, participate in early customer testing of the message, craft key areas of the business cases to inform investment, develop personas for target markets, and more.
  • Orchestrate the market sizing and segmentation efforts of target provider and commercial markets to ensure optimal packaging, pricing and positioning, in partnership with regional and country-specific teams.
  • Gather and analyze data to inform pricing strategy; partner with stakeholders to operationalize pricing.
  • Play an impactful role in meetings with executive management when the team discusses the overarching strategy for the segment.

    • Launch solutions that make an impact.

  • Strategically apply competitive analysis, communicate critical insights to the team, and apply relevant findings to impact positioning, messaging, and sales effectiveness.
  • Refine and apply expertise in the global provider market to share our strategy internally and externally.
  • Contribute to portfolio messaging strategy to grow our footprint in prioritized global provider markets.
  • Create compelling marketing assets to tell the product story to internal and external audiences, in collaboration with the marketing communications team.

    • Contribute to a greater mission.

  • Participate in initiatives that span across the Clinical Effectiveness teams, products, and geographies to promote the success of the division worldwide.
  • Champion a positive team culture by building bridges, holding ourselves accountable, and fostering a culture of diversity and inclusion.
  • Serve as an ambassador for the work we do to support the broader healthcare ecosystem.

    • This position can be based in London, Dublin, the broader United Kingdom, Belgium, Netherlands, Italy, Sweden, Spain, or Germany.

    For more details please contact Carl Rigby at

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