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    Marketing Performance Analyst - London, United Kingdom - Morgan McKinley

    Morgan McKinley
    Morgan McKinley London, United Kingdom

    1 week ago

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    Description

    Job Description

    Morgan McKinley are working with a UK wealth manager to hire a **Marketing Performance Analyst**

    Responsibilities of Marketing Performance Analyst:

    • Manage and optimise multiple websites utilising accurate analytics and insights.
    • Develop and maintain reports, dashboards, and data visualization, emphasizing insightful interpretation using tools like PowerBI.
    • Collaborate with internal stakeholders and external partners to merge data sources for comprehensive client insights.
    • Own campaign tagging and tracking for precise measurement of marketing activities.
    • Analyze data to identify effective campaign tactics and implement reporting structures for actionable insights.
    • Contribute ideas for A/B testing and personalization strategies, defining success metrics.
    • Provide regular data analysis and deep dives to uncover opportunities.
    • Educate and upskill the team in web analytics, dashboards, and data visualization.
    • Develop a roadmap for continuous improvement in analytics and lead generation.
    • Support digital marketing strategy and campaigns, including website content management, inbound traffic generation, email marketing, social media reporting, and search and paid media advertising.
    • Manage various projects and campaign activities from inception to delivery, ensuring operational efficiency.
    • Collaborate on strategic channel development and influence business development strategies.
    • Stay updated on industry trends and undertake relevant professional development.

    Experience required of Marketing Performance Analyst:

    • Experience within financial or professional services, ideally
    • Demonstrate strong analytical, project management, and communication skills.
    • Proficient in Google Analytics 4, GTM, GSC, and CRM dashboards.
    • Experience with A/B testing and data visualization tools like PowerBI.
    • Ability to derive insights from complex data sets and deliver recommendations effectively.
    • Proficient in digital systems and Microsoft Office.
    • Knowledgeable about regulatory compliance in marketing within a regulated industry.
    • Able to meet deadlines, work with large datasets, and make sound decisions under pressure.
    • Strong team player with excellent communication skills and a proactive approach.
    • Demonstrates professional integrity and can operate within regulatory frameworks.
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