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    Digital Marketing Copywriter - London, United Kingdom - SINE Digital

    SINE Digital
    SINE Digital London, United Kingdom

    2 weeks ago

    Default job background
    Full time
    Description

    JOIN OUR TEAM AS A MIDWEIGHT DIGITAL MARKETING COPYWRITER AT SINE DIGITAL!

    ABOUT THE ROLE
    We are on the lookout for an experienced Midweight Digital Marketing Copywriter to become part of our growing marketing team situated in London. You will collaborate with our performance marketing teams, channel experts, and clients to enhance tone of voice, craft brand and campaign messaging, and aid marketing channel owners in delivering exceptional copy.

    Reporting directly to the Chief Growth Officer, you will not only be responsible for establishing copywriting best practices within the agency but also actively contribute to producing top-notch content for various media channels.

    RESPONSIBILITIES

    • Set standards for copywriting practices within the agency across client and agency marketing channels.
    • Develop engaging digital marketing copy for a variety of live entertainment and B2C products.
    • Collaborate closely with paid media teams to create tailored, standout copy for clients on platforms like Meta, TikTok, and Google Ads.
    • Coordinate with the SEO team to facilitate the delivery of SEO-optimized copy at scale.
    • Review and verify marketing copy on different channels and platforms to ensure quality and compliance with best practices.
    • Lead the strategy for localizing copy and implement it across global and regional markets.
    • Work in conjunction with our email marketing expert to optimize campaign performance through targeted email copy for diverse audiences and industries.
    • Champion the agency's adoption of AI and other tools to introduce automation and streamline the copywriting process, keeping us at the forefront of copywriting technology.
    • Empower teams to execute effective copy A/B testing strategies and consistently enhance the performance of digital marketing content.
    • Collaborate with the creative strategy team to ensure a harmonious relationship between paid media creative and copywriting best practices that enhance campaign performance.
    • Regularly report on and analyze the effectiveness and performance of marketing copy.
    • Educate performance marketing teams on the best copywriting practices.

    ABOUT YOU

    • A skilled copywriter, editor, strategist, and creator with a keen interest in evaluating your writing effectiveness through data analysis.
    • With more than three years of experience in conceptual copywriting and campaign creation, boasting a solid history of storytelling across various marketing channels.
    • Proficient in crafting copy for both brand and performance campaigns, adept at writing, communicating verbally, and thinking conceptually for different types of copy (blogs, digital ads, emails, websites).
    • A demonstrable grasp and track record of delivering top-notch written content for live entertainment and e-commerce products on digital marketing platforms.
    • Extensive knowledge of digital marketing, including familiarity with different traffic channels like paid social, paid search, email, and SEO.
    • Experienced in adapting campaign and content strategies for global brands, with a profound understanding of how localization affects different markets.
    • Highly attuned to cultural and creative trends, with a talent for creating engaging concepts that attract and convert customers.
    • Strong project management skills, with a proven ability to oversee projects from start to finish, align teams, and achieve desired outcomes.
    • Data-oriented and analytical, able to leverage data to continuously enhance and refine content strategies.
    • Exceptional organizational capabilities, capable of managing multiple priorities and projects concurrently.
    • Proficient in CMS, project management tools, and digital marketing analytics platforms.
    • An undergraduate degree in communications, journalism/PR, marketing, English literature, or a related field is advantageous.

    BENEFITS

    • Generous holiday allowance including extra days off over Christmas and additional days accrued with service.
    • Early finish on Fridays at 3 pm.
    • Hybrid working options and an allowance for remote work equipment.
    • Access to a plethora of free tickets for live events.
    • Prime office location in Fitzrovia with local discounts and perks.
    • Structured personal development, tailored training programs, and opportunities to attend industry events.
    • Engaging social events and the chance to contribute to the social calendar.
    • Opportunities to help shape the company culture and benefits.

    LOCATION

    We are situated in the vibrant heart of Fitzrovia, conveniently located near Goodge Street, Tottenham Court Road, and Warren Street stations.

    We operate on a hybrid work schedule, with Tuesdays to Thursdays in the office and remote work options on Mondays and Fridays.

    ABOUT US
    SINE Digital is the leading disruptive performance marketing agency, with offices in London's West End and New York's Times Square.

    We specialize in connecting individuals with the experiences they love by creating and implementing innovative digital solutions for major players in live entertainment, fashion, and e-commerce.

    Our expertise in data-driven strategic digital marketing consulting and insights is backed by years of industry experience.

    We prioritize our team members and are dedicated to fostering a supportive work environment and a positive company culture. Together, we have built a company that continually pushes boundaries and strives for excellence.

    Today, SINE Digital comprises a team of dynamic, passionate, and curious disruptors committed to leaving a mark on the brands and individuals we engage with daily.

    SINE Digital is an equal opportunity employer that promotes an inclusive environment where every person is respected and empowered, irrespective of their background. We welcome all qualified applicants and can accommodate reasonable adjustments where necessary.

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