- Collaborate closely with Marketing and Sales teams to design and execute ABM strategies
- Enhance awareness and generate qualified opportunities with renowned global brands
- Identify top accounts and their decision makers and key contacts, leveraging insights from firmographics, technographic, and intent data
- Use data analysis to inform strategies that effectively engage and support prospects and customers, crafting personalized and integrated marketing campaigns
- Develop customized content for target accounts (i.e., spanning website landing pages, emails, social content, paid media, etc.)
- Plan, execute, and monitor performance results for multiple customer acquisition channels and life cycle campaigns, continuously refining strategies based on insights
- Provide regular updates on industry trends, company developments, and contacts to regional Account Development and Sales teams, identifying potential selling opportunities
- Reporting: implement the right reports and dashboards to monitor progress on all ABM motions
- Identify and implement the tools and processes needed to be successful
- 3+ years of experience as an ABM Manager in e-commerce
- Experience measuring, reporting, and optimizing marketing campaigns
- Ability to collaborate effectively across multiple teams in a cross-functional environment
- Proven track record in developing and delivering impactful digital marketing campaigns
- Strategic and analytical mindset with the ability to track and report on key campaign performance metric
- Goal-focused, self-motivated, detail-oriented, and organized, with strong multitasking abilities
- Excellent written, verbal, and presentation skills, with the capacity to translate detailed content into impactful go-to-market materials
- Experience using HubSpot, 6Sense, and Salesforce
- Bachelor's degree in marketing, communications, business management, or a related field
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Senior Account-Based Marketing Manager EMEA - London, United Kingdom - commercetools GmbH
Description
At commercetools, we are:
Engaged : We didn't become the fastest growing, highest ever valued SaaS software company in digital commerce with nearly 100% year-over-year growth by sitting on the sidelines.
Inspired: We continually explore what's possible. As the founder of the headless commerce concept, the leader in true composable commerce, and the visionaries behind MACH — our patented tech has radically disrupted the world of enterprise ecommerce software. And we are just getting started
Valued: Intelligent, resilient, passionate individuals hailing from over 50 countries across the globe, speaking over 43 languages, and collectively embracing diversity, encouraging inclusion, and fostering a culture of care.
The Opportunity:
As our Account-Based Marketing Manager, you will run ABM programs to support pipeline generation and deal acceleration for target accounts. By collaborating closely with Sales, Marketing, Business Development, and Partner teams, you will orchestrate impactful account-based marketing initiatives tailored to attract and engage enterprise-level customers globally.
Your Mission:
What you need to succeed:
Nice to have:
We care about your Growth and Well-being
Competitive compensation package: Generous compensation structure consisting of salary, competitive stock option package, various benefits and perks
Workation: U p to 60 days/year from a country different from your base country
Open Learning & Development Budget
ct Academy: Regular internal training sessions
Our Benefits: Check them out here
Flexibility: Morning person or night owl? We believe in outcome and motivated employees
Mindset & Growth: A diverse workspace with an open, international culture & learning environment
Are you ready? Come grow with us
Are you looking for something else? Check out our and our for more information.
We are all different and that is what makes us stronger We hire great people from a wide variety of backgrounds , not just because it's the right thing to do, but because it makes our company better.
commercetools celebrates being a diverse environment and is proud to be an equal opportunities employer . If your professional profile aligns with our specific hiring requirements and company culture, then we encourage you to apply. We will assess your competencies, future potential, approach to learning and self-development and passion, and not your age, color, national origin, religion, gender, gender identity or expression, sexual orientation, familial status, genetics, or disability.
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