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    Senior Paid Media Analyst/Executive - London, United Kingdom - Hearst

    Hearst
    Hearst London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    We are seeking a highly motivated Senior Paid Media Analyst to manage account optimisation and tactical execution and to be responsible for weekly reporting to clients via data analysis and written report, detailing the performance of PPC (Pay Per Click) accounts across platforms including Google, Bing, Amazon Marketing Service(AMS) and Apple Search Ads.

    This is a hybrid role with a least two days per weeks required in either our London or Brighton office.

    The day-to-day responsibilities of this role includes the following:

    · Own day to day budget pacing, optimisation and day to day management of the account including bid strategy adjustments, tactical implementations

    · Implement scripts on accounts with support from innovation team

    · QA analyst outputs

    · Conduct audits of PPC accounts to ensure our clients follow best practice and are up to date with the latest Google and Bing developments

    · Input on enterprise level PPC strategies for our clients to deliver against client objectives

    · Contribute to client roadmaps at a tactical level

    · Contribute to platform (Google/Microsoft) calls for your clients

    · Keep on top of betas and put internal cases together for new PPC opportunities

    · Contribute to forecasting

    · Lead Weekly/Monthly calls and meetings

    · Attend client meetings, presenting the results of your work

    · Work on-site with client teams to broaden your knowledge and understanding

    · Provide support with reporting for Quarterly Planning Meetings

    · Provide data analysis for daily, weekly and or monthly reporting

    · QA allocated analyst reports

    · Update processes and sharpen our approach to Search

    · Work with an SEO counterpart either internally or at a third-party agency to drive Total Search results for our clients

    · Be an ambassador of iCrossing UK and its values (ambitious, brave and collaborative)

    We're looking for someone who has:

    · Strong experience of using Google AdWords, Microsoft Adcenter

    · Strong experience of using Analytics Platforms (Google Analytics, Adobe Analytics)

    · An understanding of third-party tracking and software solutions

    · Working understanding of scripts implementation

    · Ability to manage large Paid Media budgets

    · Comfortable understanding of forecasting

    · Excellent time-management skills and being on time with deliverables

    · Strong oral & written communication skills and the ability to work as part of a team

    · Excellent attention to detail, especially when employing individual processes and procedures

    · Solid presentation skills with experience of presenting both internally and externally to clients

    · Strong knowledge and understanding of

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