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    Digital Analyst - Edinburgh, United Kingdom - Trustpilot

    Trustpilot
    Trustpilot Edinburgh, United Kingdom

    2 days ago

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    Description
    We're a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way - but there's still an exciting journey ahead of us. Do you want to join us at the heart of trust?

    Trustpilot's growth has been exponential - from a successful IPO to building out new teams, we never stop working hard to fulfill our mission to create better experiences for everyone through our platform. But to do that, we need data That's where Analytics comes in - you'll enable us to measure, uncover insights, and predict, to get data everywhere in Trustpilot. We've built a world-class analytics team that spans two continents and four cities - are you ready to join a fun, diverse global team?

    As a Digital Analyst at Trustpilot, you will collaborate closely with Trusties in our Marketing teams and support CRO and customer acquisition activities across the board. You will spend your time enabling the collection of data from our various online channels, as well as digging through the data to uncover valuable insights. You're keen to help your stakeholders use data to answer their toughest questions and you can proactively identify areas that need data support. You'll be an internal data consultant, with loads of amazing data in our warehouse at your fingertips, working with tools like Google Analytics, BigQuery and Looker.

    What you'll be doing:
    • Collaborate with Marketing, MarTech and Product teams to build a deeper understanding of visitor behaviour and optimize the conversion funnel of our website.
    • Perform and communicate in-depth analyses using website traffic, marketing spend and CRM data to help inform customer acquisition strategies.
    • Set goals and KPIs for conversion rate optimisation that assist with meeting the broader website and customer acquisition team goals.
    • Use Google Tag Manager and Segment to implement and deploy changes to website tracking.
    • Help to audit and troubleshoot website tagging and data layers to optimise our overall tracking architecture.
    Who you are:
    • Solid understanding of the full spectrum of Digital Analytics, from tagging and tracking to creating reports and uncovering insights.
    • Deep knowledge of Google Analytics, as well as event tracking and tagging with Google Tag Manager and Segment.
    • Knowledge of web design languages such as HTML, CSS and Javascript, as well as good knowledge of SQL.
    • Experience with conversion rate optimisation (CRO) for websites and A/B testing.
    • Knowledge of reporting best practices and experience delivering actionable insights and preparing Monthly Business Reviews for senior leaders.
    • Experience using BI tools (such as Looker, Tableau).
    • Advanced written and verbal communication skills, especially when presenting ideas to senior management.
    What's in it for you:
    • A range of flexible working options to dedicate time to what matters to you
    • Competitive compensation package + bonus
    • 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
    • Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
    • Pension and life insurance Health cash plan, online GP, 24/7 Employee Assistance Plan
    • Full access to Headspace, a popular mindfulness app to promote positive mental health
    • Paid parental leave
    • Season ticket loan and a cycle to work scheme
    • Central office location complete with all the snacks and refreshments you can ask for
    • Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials
    • Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
    Still not sure?

    We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you

    #LI-LP1

    About Trustpilot

    At Trustpilot, we're passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we're a place to connect with and influence businesses. For companies, we're a platform for progress; a way to improve and innovate by engaging and collaborating with consumers.

    We're driven by connection. It's at the heart of what we do. Our culture keeps things fresh -- it's built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we're proud to be an equal opportunity workplace with diverse perspectives and ideas.

    Our purpose is a tall order, but we keep it real. We're a great bunch of humans, doing awesome stuff, without fuss or pretense.

    A successful Trustpilot future is driven by you -- we give you the autonomy to shape a career you can be proud of. If you're ready to grow, let's go.

    Join us at the heart of trust.

    Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

    Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
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