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    Marketing Analyst - London, United Kingdom - Expedia Group

    Expedia Group
    Expedia Group London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description

    Do you have a passion for telling stories through data and enjoy finding ways to improve processes & performance? We are looking for a motivated Online Marketing Analyst with phenomenal attention to details to join our global Meta team

    You'll be at the forefront of data analysis, handling data to advise business decisions to support the Lodging Meta team in growing key relationships with a key Meta player in the industry.

    This is an outstanding opportunity to join an international and diverse team in a fast-growing environment and to contribute to the growth of a world leader in online travel.

    What you'll do:

    • Understand the complexities of Partner campaigns performance drivers and conduct in-depth analysis to capture impactful insights on growth opportunities and measure channel performance
    • Ensure continual optimization of the campaigns, growing bookings at a set return on investment
    • Recommend changes in spend level with partners, identify tests opportunities, set measurement methodology and evaluate results
    • Build regular reports/dashboards to measure channel performance, to make decisions on P&L management, to find opportunities and performance trends and at the same time to help troubleshoot day-to-day issues
    • Ensure ads are performing as expected, functioning properly and are being tracked by internal and external systems
    • Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly
    • Establish positive relationships with both internal and external partners

    Who you are:

    • Experience in a data-driven commercial environment; experience in online marketing is a plus, in particular in CPC campaign management (Metasearch, SEM)
    • Strong quantitative, analytical and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
    • Proficient in MS Excel; basic to intermediate SQL skills required
    • Exceptional attention to detail in executing complex and time-sensitive projects
    • Strong communication skills, able to develop productive relationships with peers, partners and stakeholders
    • Knowledge, passion and/or experience of travel industry is a plus
    • Bachelor's degree in a related field with strong analytical focus or equivalent related professional experience

    #LI-MF2

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