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    Automotive Project Specialist - London, United Kingdom - Farfetch

    Farfetch
    Farfetch London, United Kingdom

    4 days ago

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    Description
    FARFETCH exists for the love of fashion. Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.

    We're a positive platform for good, bringing together an incredible creative community made up by our people, our partners and our customers.

    This community is at the heart of our business success. We're a diverse team of Marketing professionals, spanning artistic and scientific expertise.

    We're driven to amaze our global community of customers through our data-driven approach, revolutionary spirit, test-and-learn culture and collaborative style.

    Our London office is located in Old Street, London's tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product.

    Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library.

    We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events

    We are looking for an outstanding CRM Senior Specialist to focus on developing CRM communications at Farfetch – planning and executing best-in-class acquisition and retention programs, driving engagement, and delivering against commercial objectives.

    Specifically this role will be responsible for the CRM daily/weekly calendar, and the performance of our awareness and consideration campaigns.

    #

    The role will be ideal for someone who is looking for an opportunity in a fast-paced environment and wants to make an immediate impact in a growing area of the business.

    You will be a strong communicator and passionate about all things digital, personalisation, and customer retention.

    Reporting into the CRM Manager, you will also work closely with the wider marketing department, local markets, and commercial teams to deliver CRM communications in line with the strategic direction.

    Design weekly calendar with strategic approach to meet commercial targets, feeding in relevant insights and choosing when and what messages to send to which customers
    Plan and execute CRM campaigns, including, but not limited to:
    Planning content for CRM marketing communications (email, push, in-app messaging tool, SMS) in line with commercial priorities across full price and promotional periods
    Briefing campaigns to stakeholders in online merchandising, creative, linguistics, marketing production teams and analytics teams using project management tools
    Building campaigns and programmes within our 3rd party ESP (Responsys)
    Working with data and analytics to segment communications to relevant audiences based on membership status, preferences, demographics, and other attributes
    Optimisation of campaigns through continuous test & learn activity including testing of subject lines, creative, Responsys AI tools, frequency and data science models
    Monitoring and reporting on CRM campaign performance and trends
    Liaise with local teams to support regional priorities, as well as media monetisation teams to support advertising placements within CRM calendar
    Support the development of personalised and automated CRM campaigns, utilising the latest CRM technology to improve comms relevance.
    Leverage dynamic modularisation capabilities to increase the number of variants and level of personalisation within CRM campaigns
    Review analysis and reporting for CRM activity and make recommendations based on results.

    Liaise with wider team members (Loyalty, Private Client, Local Markets, Consumer Product, Recommendations, Analysts) to launch new growth driving initiatives.

    Work in a fast paced and reactive environment to drive CRM performance.
    Experience working with Oracle/ Responsys or similar Tier 1 Email Service Provider
    Comfortable in presenting to senior stakeholders and using data and insight to explain decisions with excellent communication skills
    Confident manipulating performance data and turning it into actionable insights (proficient using excel)
    Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more
    Critical Illness Insurance and Life Assurance

    We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.

    We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities.

    You will be focused on the daily CRM calendar, being responsible for improving performance of CRM campaigns, driving awareness and consideration of Farfetch
    #
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