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Brierley Hill

    Communications Manager - Brierley Hill, West Midlands, United Kingdom - Higgs LLP

    Higgs LLP
    Higgs LLP Brierley Hill, West Midlands, United Kingdom

    6 days ago

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    Description
    Communications Manager
    Business Development & Marketing

    Our vision is to be the independent regional law firm of choice, recognised for having a positive long-term impact upon its people, its clients, its business partners and its community.

    Our approach to our people draws on enjoyment, health & wellbeing, developing talent, technical excellence, training, reward and recognition.

    With over two hundred employees and Members we offer a flexible and unique environment for people to grow their careers.

    As the firm's Communications Manager you will plan, execute and oversee all non-digital marketing and activities and effectively promote the firm's brand and legal services.

    This role is essential in creating a positive public image for Higgs LLP, building brand awareness and driving business growth.

    The Communications Manager is responsible for developing and implementing integrated marketing strategies that align with the our goals and target clients.

    Maintaining and promoting the firm's brand identity, ensuring consistency across all marketing materials, collateral and communications

    • Overseeing the creation of compelling content, including articles, landing pages, case studies, and social media content, that showcase the firm's expertise and thought leadership
    • Working with external PR function and internal teams to coordinate news worthy content.
    • Taking the lead in the co-ordination of Legal 500 and Chambers submissions
    • Conducting market research and competitor analysis to identify opportunities for growth and areas where the firm can differentiate itself
    • Monitoring the performance of marketing campaigns and various initiatives using relevant metrics and analytics. Working with the business to communicate important updates, achievements, and news internally
    • Working with legal teams to create effective pitches and tenders to win new clients and ensure a consistent and exciting proposition is shared with all prospects
    Ability to be adaptable, creative, and strategic

    • the firm's heritage, brand and core values
    • Ability to analyse campaign performance, interpret data and make data-driven decisions
    • Strong writing and storytelling skills with a proven record of creating compelling content for press releases, blog posts, social media, email campaigns, articles and other marketing materials
    • Understanding of brand positioning, ensuring consistent messaging and visual identity across all marketing channels
    • Ability to confidently present marketing strategies, campaign results and brand messaging to relevant stakeholders
    • Experience of conducting effective market research to identify client trends and competitor analysis to inform marketing strategies
    • The firm offers hybrid working wherever possible. Our Higgs' Best FIT (flexible, inclusive, together) principles are designed to ensure that people are able to complete their best work from the most appropriate location.
    Happy to Talk Flexible Working'

    As charter signatories to The Law Society's Diversity and Inclusion Charter, Higgs LLP are committed to developing a diverse business by engaging with the widest pool of talent and promoting equality of opportunity for everyone.



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