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    Marketing Director - United Kingdom - Thermo Fisher Scientific

    Thermo Fisher Scientific
    Thermo Fisher Scientific United Kingdom

    3 weeks ago

    Thermo Fisher Scientific background
    Description

    As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale.

    Our mission is to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostic technologies and clinical expertise.

    As the Marketing Manager, Autoimmunity, you will beresponsible for defining, developing, and driving bold outbound and inbound, fully coordinated global multi-channel marketing campaigns, with the primary aim to raise awareness and drive demand of our autoimmunity portfolio, helping to meet global revenue and growth targets.


    Hybrid Role:
    main locations are Uppsala and Stockholm, Sweden, and Freiburg, Germany.
    Independently represent and provide Subject Matter Expert (SME) knowledge of autoimmunity diseases and the EliA autoimmunity product portfolio and translate that into messaging and marketing programs that elicit action from our target audiences
    Help develop global marketing programs and multi-channel content that drives demand for new and existing products within the EliA autoimmunity portfolio
    Ensure value props, messaging, and content is tailored to and resonates with our laboratory and HCP target audiences
    Identify key performance indicators to measure success and report out campaign metrics on a routine basis
    Create and deliver effective sales training for autoimmunity in collaboration with product lifecycle management (PLCM) and Regional Marketing teams
    Collaborate with PLCM, Medical & Scientific (MSA), Regional Marketing, other internal customers and external marketing agencies to develop bold marketing content
    Ensure consistency with brand and company standards.
    Bachelor's degree or above in biology, immunology, or a related field

    3+ years of marketing, product management, or similar experience in diagnostics, preferably including specific knowledge autoimmunity and/or the EliA product portfolio
    ~ Demonstrated ability and experience preferred in a marketing role with validated core competences: marketing program development and execution, channels, segmentation, value propositions and messaging

    Experience developing and implementing marketing campaigns to drive adoption, generate demand and ongoing usage, and build dedicated customers
    Experience in marketing to clinical laboratories and HCPs
    Strong project management skills and ability to drive multiple projects forward simultaneously
    Strong written and verbal communication skills and the ability to present publicly to varying audience sizes in an English-speaking environment
    Able to think strategically, operate independently, take initiative, be resourceful, and exercise astute business judgment to drive execution of marketing programs
    Please send in your application, including a cover letter, CV (in one document) in English.

    Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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