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    Senior Executive, Digital Platforms - Watford, United Kingdom - Hilton

    Hilton
    Hilton Watford, United Kingdom

    2 weeks ago

    Default job background
    OTHER
    Description

    The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

    What will I be doing?

    The Senior Executive Digital Platforms will report to the Snr Manager Platforms & Content and be responsible for delivering destination marketing campaigns by designing, building, and deploying the platforms to serve as campaign landing pages. The Senior Executive will support the Snr Manager in defining and delivering the EMEA Digital roadmap for the regional websites. As part of this role, the Senior Executive will partner with other teams to develop the vision, strategy and technical roadmaps, as well as take ownership of key initiatives and work cross-functionally across the marketing department to deliver world class digital customer experience that meets business objectives.

    The Senior Executive will be a natural collaborator with the ability to prioritize in a fast paced, dynamic environment. Day to day they will collaborate closely with members from the Destination Marketing and Enterprise teams translating marketing & campaign goals into a smooth customer journey from creative and media ads to landing pages, leading to strong on-page performance. The Senior Executive will seek to always iterate and improve the customer experience by utilizing a test & learn approach. The Senior Executive will monitor the performance of the pages and make recommendations to improve set KPIs.

    Specifically, the Senior Executive will be responsible for:


    • Building landing pages for destination marketing campaigns and loyalty emails

    • Complete a thorough quality assurance process and implement any changes uncovered during the QA

    • Consult on landing page capabilities and customer journey

    • Work alongside the Manager Platforms on recommending new landing page features

    • Proactively look for opportunities to drive landing page performance

    • Maintain all live pages by completing any content updates submitted by internal teams or hotels

    • Performance analysis of all landing pages to identify issues and opportunities to be addressed.

    Internally the Senior Executive Platforms will support the Manager and Senior Manager with:


    • Website re-design projects & analysis which includes customer research, agencies' briefing, project management, testing and QA.

    • Ingesting the commercial need from the business, identifying holistic solutions across available platforms, and translating these into actionable projects and briefs that are executed by agencies and internal teams.

    • Support internal projects for the EMEA marketing team on process and tool implementation as it pertains to Platforms.

    • Drive performance measured by engagement and conversion on new and existing platforms.

    • Demonstrate deep understanding of all aspects affecting the Customer Experience and continuously strive to improve it.

    What are we looking for?

    The success in this role will demonstrate itself through the following attributes and skills:


    • Excellent customer service and relationship building skills.

    • Influential verbal and written communication skills at all levels.

    • Confident and influential presentation and analytical skills

    • Understanding of UX/User Experience, web design and product roadmaps and the digital development process, with demonstrable ability to experiment and iterate quickly

    • A proactive self-starter who is highly organized, with strong time management and planning skills, a positive attitude and collaborative approach.

    • Analytical and insight driven creative thinker. Experience with using web analytics is a plus.

    • Experience in working collaboratively across multiple departments.

    • Strong problem-solving skills, able to convert complicated results into simple findings

    • Interested to learn and develop professionally in the area or product development and website optimization best practices.

    Required Qualifications:


    • Technically minded, basic understanding of HTML, CSS, JavaScript and other web technologies is a plus

    • Preferred: some CMS experience (Wordpress, Laravel, etc.)

    • To have relevant experience analyzing data and presenting findings to internal and/or external customers

    Preferred Qualifications


    • Experience working in the Hospitality and/or travel industry – marketing/product experience within the hospitality (hotel) industry


    • Additional Requirements (i.e. % of travel time, etc.): some travel required

    What will it be like to work for Hilton?

    Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

    #li-sh1

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