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    Associate Marketing Manager, Client - London, United Kingdom - Informa Tech

    Informa Tech
    Informa Tech London, United Kingdom

    1 week ago

    Default job background
    Full time
    Description
    Job Description

    In this role you will:

    • Identify target client prospects for products across our portfolio.
    • Develop, in consultation with stakeholders, integrated client marketing campaign strategies and activity plans that use channels effectively for target personas, and that will achieve commercial objectives.
    • Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget.
    • Drive prospects to our websites and through the buying cycle from awareness to intent, generating MQLs for our Sales teams.
    • Report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
    • Work with internal and external stakeholders to create sales tools, collateral and presentations that support the acquisition objectives.
    • Foster a test-and-learn mindset, constantly analyzing and optimizing campaigns.
    • Work alongside the marketing and customer success teams to ensure client deliverables are fulfilled.
    Qualifications
    • Ability to quickly identify key insights, which can be used to help the brand and business evolve, and implement promptly when approved.
    • Marketing experience across search, display, social and email channels.
    • Excellent campaign management experience.
    • Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey.
    • A customer-first mindset – and an interest in the tech sector
    • Ability to build and maintain fruitful relationships, both internally and externally.
    • Strong collaboration and communication skills; written, verbal, presentation.
    • Evidence of working in a matrix organization.
    Additional Information

    We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics under federal, state, or local law.

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