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    Digital Data Strategist - United Kingdom - ZEISS Group

    ZEISS Group
    ZEISS Group United Kingdom

    4 weeks ago

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    Description

    We're ZEISS Vision Care UK, based in Birmingham; As part of the ZEISS group, we are an international leader in the field of optics, with over 34,000 employees across 50countries around the globe.

    As the branded leader in lenses, we offer premium and pioneering products; Our brand enhances the lives and vision of millions of people around the world.

    We are proud of our heritage and have been at the forefront of scientific discovery and innovation since our creation in 1846.

    We are a foundation; this means we reinvest 12% of our revenue to fund research and education, supporting progress within the optical industry and across the community.

    If you want to be part of making this difference, then ZEISS Vision Care UK is the right place for you

    The Digital Business Transformation (DBT) department is globally responsible for all customer and consumer facing digital interfaces, including ordering platforms.

    As a Conversion Strategist you are leading the execution of our Conversion strategy at the global organisation at ZEISS Vision and to our local market organisations.

    You are the facilitator who aligns us all on one Conversion mission by orchestrating local markets, solution teams, and decision-makers.

    You will train and upskill teams on the implementation of Conversion KPIs, and standardised data tracking and reporting processes.

    Roll out and amend a newly defined Conversion strategy to our global and local market teams, and enable a standard for Conversion tracking and reporting

    Closely collaborate with other specialised teams such as the UX and Data teams, as well as Digital Solution teams, e.g.

    Digital Marketing, B2C Website, eCommerce, to constantly uncover Conversion opportunities
    In collaboration with data expert colleagues:
    Conduct conversion flow analysis (marketing, tools, web analytics and sales)
    Develop and promote mechanisms to be able to trace the ultimate conversion to purchase and brand loyalty
    Optimise conversion moments based on analytics data, A/B testing data as well as qualitative insights


    Work Experience:
    Digital transformation experience
    Proven business impact as a result of digital product or strategy ownership

    A strategic, data-driven mindset and the ability to think cross-functional
    A motivation to continuously explore new ways to unlock the ultimate conversion to purchase and brand loyalty
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