Amy Armitage-Reay

I have a master's degree in journalism, a diploma in instructional design and I am an advanced professional member of the Chartered Institute of Editing and Proofreading (CIEP), which means I adhere to the institute's professional code of conduct in all of my work.

I have 15 years' experience designing bespoke and engaging learning and eLearning content that ensures a positive learning experience and high level of learning transfer. All learning content is written and designed to ensure learners meet the course's learning objectives. 

As a technical author, I distill difficult concepts into easy-to-understand learning content for clients ranging from City & Guilds to Sainsbury's. I am able to write content for most subjects and have a track record of building strong relationships with Subject Matter Experts. 

As an editor, I ensure content is well-written and free of errors. I have edited content for clients including fiction authors, businesses, education providers, publishers and training organisations. I work on a wide selection of matter ranging from social media posts to websites, promotional material, internal documents and external documents. 

Freelance eLearning course instructional designer, technical author and editor

2009 - Present

• Work with clients to capture their training needs - perform training needs analysis, if required.
• Scope out audience, content and learning objectives for each course.
• Draft learning outcomes with assessment and feedback strategies for each eLearning course.
• Map out screenplans for each eLearning course.
• Design storyboards.
• Provide support for the development and rollout of each eLearning course. 
• Develop strong working relationships with stakeholders.
• Create high quality, concise, original and well-written engaging educational support materials for a range of subjects up to level 3 diploma, including psychology, biology, research methods, health and social care, digital skills, accounting, early years workforce, warehousing, retail, counselling skills and safeguarding.
• Build strong working relationships with subject matter experts to develop in-depth understanding of course content, LOs and learners’ knowledge requirements.
• Utilise a range of instructional design principles to make content engaging and effective. 
• Create workbooks, elearning modules and full courses, tutor guides and assessments that ensure learners meet all LOs and ACs. 
• Utilise learning authoring tools including Adapt.
• Utilise eLEarning software including Articulate 360 and Captivate.
• Provide educational authoring services to a range of clients, including awarding organisations, colleges, employers and learning resource providers.
• Work with clients to ensure projects are completed to agreed specifications and are delivered on time, on budget.
• Perform quality control processes to ensure content meets regulatory and organisational standards and guidelines.
• Distil complex subject matter into easy-to-understand learning content.
• Proofread copy in a range of formats. Check for spelling, punctuation, grammar and syntax. 
• Format documents to client specifications.

Implementation Officer • NCFE

January 2012 – September 2014

• Commissioned contractors to create educational content in a variety of formats, including eBooks, iBooks and hard copy for awards, certificates and apprenticeships.
• Managed projects from inception to completion; set and managed budgets.
• Worked with contractors to ensure content was accurate.
• Edited and proofread all learning resources to ensure they met internal guidelines, were word perfect and error free.
• Managed 68 external contractors who reviewed learning resources against regulation guidelines.

Freelance academic editor • Panther Professional Service, WA, USA

January 2008 – January 2012

• Edited Ph.D. proposals, chapters, and theses for spelling, grammar, and syntax.
• Edited content to ensure language was clear and error free
• Checked all references and citations against existing information, including WorldCat.org. Crosschecked in-text citations against reference list and vice versa.

Editor/Writer • Tiger Valuation Services, Boston MA

January 2010 – June 2011

• Wrote and edited 30- to 80-page financial appraisals for data accuracy, spelling, punctuation, grammar, and formatting. Verified numbers against financial exhibits prepared by analysts. 
• Wrote and distributed company newsletter.
• Performed industry research and wrote industry overviews.

Contract Documentation Specialist • Tufts Medicare Preferred  

January 2009 – December 2009

• Worked with subject matter experts to convert complex processes into easy-to-understand training materials. 
• Documented policies and procedures in Visio and Word. 
• Performed department-wide research and presented results to managers and supervisors. 
• Research resulted in the streamlining of a process that had presented issues for claims staff for many years.

Assistant editor • Horsemen’s Yankee Pedlar

January 2008 – December 2008

• Edited and proofread freelance copy and photo captions in a fast moving, deadline-oriented environment. Contributed up to three features a month and researched and wrote press releases. 
• Managed a team of freelance writers and photographers. 
• Organised up to 200 affiliates; managed subscriptions and maintained frequent communication with group leaders.
• Generated story ideas, wrote cover and story blurbs and tables of contents.

Professional Diploma in Digital Learning Design, 2023

Master of Science, Journalism, Boston University, Boston, MA, 2006-2008

Master of Arts, Anthropology, University of St. Andrews, St. Andrews, Scotland, 2002-2006

Advanced Professional Member, Chartered Instate of Editing & Proofreading